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The Web Analytics Report 2008 looks at... Mapping human-readable values in Auriq reports

"A helpful “Mapping Function” enables administrators to change default field values -- such as extracting a user ID from a cookie, extracting query string data, eliminating unwanted pages, changing URLs to plain language titles, and splitting attributes in queries (e.g., product and model). This work will surely enhance report usability, but you need to perform it upfront before implementation. Unfortunately, AuriQ provides no error checking utility that could check the accuracy of the data entered, leaving you to conduct potentially time-sapping QA on all the values. For example, if you want to extract user IDs from cookies, you'll have to perform a visual sanity check or run a script to ensure that all of the IDs have been extracted."

More about The Web Analytics Report 2008

 

A Different Kind of Web Analytics Confab

16-Aug-2007

This Autumn's North American conference season kicks off with a first-time gathering of web analytics professionals to be held in Napa, CA on September 20-21, called X Change.

Why should you attend? The main reason, I think, is because this isn't going to be one of those conferences where speakers hold forth one after the other. X Change is built around small group discussions facilitated by expert practitioners. This gives everyone a chance to share, brainstorm, and get involved.

I'll be there to discuss how to develop web analytics metrics that speak to the bottom line interests of management. Other speakers will facilitate a variety of topics that get well beyond the basics. And we'll convene in Napa, where there's great eating and drinking to be had.

CMS Watch readers can register using the promotion code "XCVIP" to obtain a 15% registration discount.

- Submitted by: Phil Kemelor, Contributing Analyst

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