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The Web Analytics Report 2008 looks at... Exporting data from WebSideStory's HBX Analytics

"If you're seriously considering using HBX for data export purposes, you'll want to perform a proof of concept to verify that the imports work with your data warehouse. One customer prospect indicated that the inability to export primary key data effectively was a deal breaker; another longtime customer noted that the product limits the types of SQL queries you can perform with the Stream Reporting APIs, and you cannot use the Active Segments as a filter on ad hoc data queries. These could cause you a considerable headache if you want to do deeper, ad hoc analysis. WebSideStory appears to be counting on the 2007 release of a new module, called Visual HBX to address these issues."

More about The Web Analytics Report 2008

 

Whole Lotta Shaking Going On at Visual Sciences

13-Jul-2007

If you're a Visual Sciences customer (i.e., HBX and Visual Site analytics, Publish CMS, or the former Atomz Search), you'd have to be a bit concerned by yesterday's report that the company is actively considering "unsolicited inquiries" to be acquired.

Yesterday's press release indicated the company had hired Goldman Sachs as a financial adviser to assess potential deals, followed by the assurance from CEO Jim MacIntyre, "Meanwhile, we will continue to focus on building our business." This came attached to a Q2 financial report in which the company's earnings failed to meet its earlier guidance, despite top-line revenue growth. The company's recent emphasis on analytics and lingering WebSideStory branding on some older products leaves open the possibility that it may sell off only some of its products (but here I'm just speculating).

Thinking about purchasing a Visual Sciences product or renewing a contract? If it was me, I'd be asking hard questions. How about you? Shoot me an email at philkemelor@cmswatch.com.

- Submitted by: Phil Kemelor, Contributing Analyst

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