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Report Excerpt

The Web CMS Report 2008 looks at... Mediasurface Morello

"Mediasurface also now offers a small hosted solution, mostly for creative agencies, called Pepperio (acquired a little over a year ago), and more recently, in June 2007, Mediasurface acquired mid-tier player Immediacy, which it plans to maintain as a separate product. The company claims it is now well-positioned to compete across a large portion of the CMS landscape. Our take is that managing three different CMS products can be very distracting, and we don't see many "synergies" among the tools or partner bases. On the other hand, most of the risks going forward would seem to reside more with Immediacy customers rather than the company's flagship Morello base. "

(p. 314)

More about The Web CMS Report 2008

 

TrendWatch Blog

The WCM Renaissance

14-Jun-2007

Lately I've been thinking a lot about how and why the Web content management (WCM) industry has grown so consistently this decade, as well as the relationship of WCM technologies to two other important trends: Enterprise Content Management (ECM) and "Web 2.0." I summarized some thoughts in a recent EContent Magazine article; it's behind their pay-wall, but they kindly agreed to share a reprint, which you can find here (4MB PDF). Summary: WCM technologies have succeeded as distinct animals from their ECM cousins for some very practical reasons, but the rise of Web 2.0 patterns is challenging traditional WCM approaches as well. From the article's last paragraph:

    ...Meanwhile, vendors are making some halting moves to converge the domains of ECM and WCM. Think of it as a kind of reformation after the renaissance. Ultimately, though, it will be customers who teach the marketplace how the tools and approaches need to evolve.

If you don't subscribe to EContent, you should.

- Submitted by: Tony Byrne, Analyst

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