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Report Excerpt

The Web Analytics Report 2008 looks at... Mapping human-readable values in Auriq reports

"A helpful �Mapping Function� enables administrators to change default field values -- such as extracting a user ID from a cookie, extracting query string data, eliminating unwanted pages, changing URLs to plain language titles, and splitting attributes in queries (e.g., product and model). This work will surely enhance report usability, but you need to perform it upfront before implementation. Unfortunately, AuriQ provides no error checking utility that could check the accuracy of the data entered, leaving you to conduct potentially time-sapping QA on all the values. For example, if you want to extract user IDs from cookies, you'll have to perform a visual sanity check or run a script to ensure that all of the IDs have been extracted."

(p. 203)

More about The Web Analytics Report 2008

TrendWatch Blog

Web Analytics World Interview

29-May-2007

Manoj Jasra, a pre-eminent web analytics and SEO bloggers, recently interviewed me about the Web Analytics Report. Among the questions I tried to answer: