TrendWatch Blog
Hosted CMS, Search Expanding in Europe
09-Jun-2006 --
US-based web analytics company WebSideStory recently announched the launch of its Active Marketing Suite in Europe. The company has had an office in Europe for a while, but mostly sold their flagship Hitbox analytics package there. Now they intend to sell their broader "suite" -- which includes the former Atomz website search and web content management services -- on a hosted basis in Europe. The SaaS market here remains quite open, and while WebSideStory is a lesser known brand than some other plausible big players, they do have a broad market focus, unlike many current European services. Meanwhile, UK vendor Mediasurface has relaunched the hosted CMS service it acquired last year, now called "Pepperio."
- Submitted by: Janus Boye, Contributing Analyst
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