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The Web CMS Report 2008 looks at... Mediasurface Morello

"Mediasurface also now offers a small hosted solution, mostly for creative agencies, called Pepperio (acquired a little over a year ago), and more recently, in June 2007, Mediasurface acquired mid-tier player Immediacy, which it plans to maintain as a separate product. The company claims it is now well-positioned to compete across a large portion of the CMS landscape. Our take is that managing three different CMS products can be very distracting, and we don't see many "synergies" among the tools or partner bases. On the other hand, most of the risks going forward would seem to reside more with Immediacy customers rather than the company's flagship Morello base. "

More about The Web CMS Report 2008

 

Mediasurface acquires a second CMS

08-Apr-2005

UK-based Mediasurface has purchased Silverbullet, a small CMS vendor in Holland that offers a hosted solution for small businesses. The company says, "There is no conflict of interest between our Morello product and Silverbullet." We say Mediasurface might have had a hole in their pocket after going public last year. The history of these sorts acquisitions is not promising (c.f. divine); the technologies and sales models don't overlap, and customers get annoyed when there isn't an easy upgrade path after all. But the CMS market remains young, and so we will keep an open mind...

- Submitted by: Tony Byrne, Analyst

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