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Report Excerpt

The Web CMS Report 2008 looks at... Mediasurface Morello

"Mediasurface also now offers a small hosted solution, mostly for creative agencies, called Pepperio (acquired a little over a year ago), and more recently, in June 2007, Mediasurface acquired mid-tier player Immediacy, which it plans to maintain as a separate product. The company claims it is now well-positioned to compete across a large portion of the CMS landscape. Our take is that managing three different CMS products can be very distracting, and we don't see many "synergies" among the tools or partner bases. On the other hand, most of the risks going forward would seem to reside more with Immediacy customers rather than the company's flagship Morello base. "

(p. 314)

More about The Web CMS Report 2008

 

TrendWatch Blog

Mediasurface Floats

27-Aug-2004

U.K. CMS vendor Mediasurface has become a publicly traded company on the "Alternative Investment Market" (AIM) of the London Stock Exchange (ticker: MSR). Like other lightly-regulated markets, AIM allows small companies to raise modest funds and trade as a security. Sometimes these become known as "penny stocks," and indeed, Mediasurface began trading at 12p. A small post-launch price pop was not quite Googlish, but Mediasurface now has a valuation of about £10m. This is doubtless much smaller than the company's VCs wanted, but at least they can spread the risk a bit. More importantly, the offering allowed Mediasurface to raise £2m -- badly-needed cash in an increasingly competitive European marketplace. We'll say it again: smaller CMS vendors are not going away...
Mediasurface Floatation     Quote

- Submitted by: Tony Byrne, Analyst

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