TrendWatch Blog
"Competitive Upgrades" Hit the CM Marketplace
13-Sep-2001 --
It was inevitable. And you'll see more of it. With recent mergers, acquisitions, and outright collapse, vendors will offer competitive upgrades to stranded buyers. Seattle-based Ingeniux is the first out of the gate, with special offers for former eBT and NCompass clients. It's not clear, however, that those buyers are truly "orphaned" right now, and no one should underestimate the difficulty of switching platforms, although any pricing break is surely attractive...
Read about Ingeniux's offer
- Submitted by: Tony Byrne, Analyst - Twitter: TonyByrne
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