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Report Excerpt

The Web CMS Report 2008 looks at... Mediasurface Morello

"Mediasurface also now offers a small hosted solution, mostly for creative agencies, called Pepperio (acquired a little over a year ago), and more recently, in June 2007, Mediasurface acquired mid-tier player Immediacy, which it plans to maintain as a separate product. The company claims it is now well-positioned to compete across a large portion of the CMS landscape. Our take is that managing three different CMS products can be very distracting, and we don't see many "synergies" among the tools or partner bases. On the other hand, most of the risks going forward would seem to reside more with Immediacy customers rather than the company's flagship Morello base. "

(p. 314)

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TrendWatch Blog

MediaSurface Buys Reef

28-Oct-2002

Really just the bones of Reef -- out of receivership. We hope they didn't pay a lot. The Reef codebase is theoretically interesting to MediaSurface, as it contains collaboration and commerce widgets, and is written in Java. Reef's client base also extends MediaSurface toeholds in Benelux and the USA. Reef had some interesting concepts, but highly suspect software, so it may take some time for MediaSurface to extract and clean up the truly valuable bits...
Review the MediaSurface Press Release

- Submitted by: Tony Byrne, Analyst

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