TrendWatch Blog
Survey of key Enterprise Social Software technology issues
04-Sep-2008
KMWorld Magazine recently challenged me to summarize enterprise social software technology in under 1600 words. Here's the resulting article.
Reading it again on the screen, I feel the article meanders a bit, but I also believe the ground it covers is important: what "social" means; the relationship between networking and collaboration and the attendant split in the marketplace; the difference between social software and socialized software; the primacy of scenario-based analysis; and how to categorize vendors. To quote:
At the same time, it does truly matter which technologies you deploy and which vendors you select as partners. Social software may engender a kind of healthy informality of communication and information exchange, but enterprises looking for long-term success should take a very methodical approach to selecting the right tools.
For more depth on these concepts and detailed evaluations of 20 social software vendors, consult our Enterprise Social Software Report 2008.
- Submitted by: Tony Byrne, Analyst
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