Get the real story via our bi-monthly newsletter

Search

    4
    0

rss

Send to a colleague

Home > Commentary > Trends Archive > A new edition of The Web Analytics Report 2008

Browse TrendWatch Blog

Recent Blog Entries

The Complete Archive

Trends by Vendor


TrendWatch by Channel

Web Content Management Trends

Enterprise Portals Trends

ECM Trends

Web Analytics Trends

Enterprise Search Trends

SharePoint Trends

Digital & Media Asset Management Trends

XML & Component Content Management Trends

E-mail Archiving & Management Trends

Enterprise Social Software Trends


Report Excerpt

The Web Analytics Report 2008 looks at... Using extended tags in Fireclick

"In addition to adding the Dimensions tag, you’ll need to provide a list to Fireclick that maps Dimension categories to a list of category names in order for the data to be added to the database so that reports generate with the additional information. This process, while straightforward, may be considered too manual for customers that add or change categories and names frequently."

(p. 101)

More about The Web Analytics Report 2008

Our customers say

"[The Web Analytics Report] does a fine job of walking the reader from having no analytics to evaluating, choosing and implementing the solution. This is not merely a technical description, but a description of how analytics can meet management objectives, relate to or be part of organizational units (marketing? IT? finance?) and how it can interact with the people who build and maintain the web site.
- - Nick Arnett,
Director of Business Intelligence Services - Liveworld

NEW at CMS Watch

The Digital & Media Asset Management Report 2009 The Digital & Media Asset Management Report 2009: This report provides comparative evaluations of 18 digital media and asset management offerings... Read more
Fundamentals of Digital Asset Management Digital & Media Asset Management Online Education Course: This course will provide you with a thorough grounding in Digital and Media Asset Management technology... Read more
The Search & Information Access Report 2009 The Search & Information Access Report 2009: This report provides comparative evaluations of 20 search and information access offerings... Read more

 

TrendWatch Blog

A new edition of The Web Analytics Report 2008

29-Jul-2008

Today we release a new edition of our Web Analytics Report 2008, a Basic Edition. This new edition focuses on the smaller players in the web analytics space, for organizations with smaller budgets or analytics initiatives in only one business area or on a single web site. For those with enterprise-wide analytics projects in the works, consult our Enterprise Edition. In both editions we've added a vendor risk profile cross-check, as we've done in the past for enterprise search and ECM. This gives you, the buyer, insight into how rapidly vendors are evolving and developing their products, as well as the risk that may be involved in purchasing a particular technology. As always, both editions contain best practice advice on establishing a business case, putting together a team, product selection and implementation.

A side-by-side comparison of the two editions is here. We'll share more details from this new commentary in the coming weeks.

- Submitted by: Theresa Regli, Analyst

All Analytics Channel Trends

Join the conversation

Digg This! Search Technorati Tag it on Del.icio.us



Get a Free Sample

Wondering about CMS Watch research? Sign up to receive free samples of any of our products.




What we do

CMS Watch™ evaluates content-oriented technologies, publishing head-to-head comparative reviews of leading solutions. What makes us special?

  • Our critical analysis exposes product weaknesses as well as strengths
  • We deliver unrivaled technical depth and comprehensive project advice
  • Our research is led by international topic experts
  • We only work for buyers -- never for vendors

Contact us

CMS Watch

info@cmswatch.com

18113 Town Center Drive, Ste 217

Olney, MD USA 20832

1 800 325 6190 (customer service)

+1 617 763 5336 (int'l customer service)

Fax: +1 214 242 3048