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The Web Analytics Report 2009 looks at... Unica Affinium and Web 2.0 content

"Dealing with Flash, audio and video, and oft-changing content within pages may also present challenges, according to one experienced Unica customer. Creating the link-specific tags becomes highly labor intensive, and reporting still remains page-view focused and not event focused, which makes Unica less than ideal for sites using rich Internet applications (RIAs) or highly componentized content."

More about The Web Analytics Report 2009

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The Enterprise Social Software & Collaboration Report 2009: This newly updated research critically evaluates 27 Enterprise Social Software and Collaboration packages... Read more

The Enterprise Portals Report 2009: This newly updated research critically evaluates 12 Enterprise Portals products head-to-head... Read more

The Digital & Media Asset Management Report 2009: This newly updated research critically evaluates 20 DAM suppliers head-to-head... Read more

 

 

Nobody's really number 1 in Web Analytics

21-Mar-2008   --  

"Who's number 1?"

It's question people ask a lot in many domains, but especially software, and as such, it regularly pops up within the web analytics community.

You can rank them crudely by number of individual customers. Let's take a look at the vendors we reviewed in the most recent Web Analytics Report and see how many customers they have -- or rather, they say they have:

1. Google Analytics: 5 million "hundreds of thousands" (Enterprise/SMB)
2. WebTrends: 10,000 (Enterprise/SMB)
3. ClickTracks: 8,000 (SMB)
4. Nedstat: 1,200 (Enterprise) 6,000 (SMB)
5. Omniture: 4,000 plus(includes Visual Sciences) (Enterprise/SMB)
6. IndexTools: 3,000 (Enterprise/SMB)
7. Unica: 500 (Enterprise), few thousand (SMB)
8. Coremetrics: 1,200 (Enterprise/SMB)
9. Fireclick, : 230 (Enterprise/SMB)
10. AuriQ: 200 (SMB/Enterprise)
11. Foviance: 50 (Enterprise)

It's an interesting list, but what does it really tell you? It tells me that some products target different sizes of customers and may be more niche than others. But can you really say who's number 1 or who's winning? I'd say these results only make for good conversation, just as picking who'll win the World Cup or this or that election.

Would you buy a solution because it's perceived to be the market leader? Because the buzz is that "everyone is buying" that solution? You shouldn't. I find that vendor selection is often given short shrift in today's market because of a perception that there are only a few real choices.That's simply not true. You have some very important choices.

Figure out your requirements and manage your vendor selection process. Don't simply favor one vendor over another because it's getting all of the good press clippings, and nods from the Wall St. analysts. In the long run, you'll be much happier with your analytics tool selection. Or, to put it another way, the "Number 1" vendor is always whichever one that's a right fit for you.

PS: Have you signed up for my web analytics class in Copenhagen?

- Submitted by: Phil Kemelor, Contributing Analyst

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