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The Web Analytics Report 2008 looks at... Exporting data from WebSideStory's HBX Analytics

"If you're seriously considering using HBX for data export purposes, you'll want to perform a proof of concept to verify that the imports work with your data warehouse. One customer prospect indicated that the inability to export primary key data effectively was a deal breaker; another longtime customer noted that the product limits the types of SQL queries you can perform with the Stream Reporting APIs, and you cannot use the Active Segments as a filter on ad hoc data queries. These could cause you a considerable headache if you want to do deeper, ad hoc analysis. WebSideStory appears to be counting on the 2007 release of a new module, called Visual HBX to address these issues."

More about The Web Analytics Report 2008

 

Turbulence in the Web Analytics marketplace

27-Nov-2007

Today we released some findings about the Web Analytics marketplace. Specifically, we see ongoing turbulence, with important new entrants (i.e., Microsoft), as well as vendor mergers past and (likely) future. Doesn't mean you shouldn't invest in this technology (our report can explain why); but it does mean, as usual, that vendor roadmaps and sustainability are as equally or more critical to a good long-term fit than feature functionality.

- Submitted by: Tony Byrne, Analyst

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