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The Web Analytics Report looks at... Creating report dashboards in Omniture

"Some customers report that while it can be easy to access and view complex data, they find it harder to pull simple information, such as summaries. Web analytics managers note that Omniture does not offer standard dashboard reports "out-of-the-box," leaving customers to build dashboards from scratch. So, while there is a great deal of flexibility in customizing dashboards, if you have many stakeholders, just getting started could itself present a significant project."

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Does Web Analytics Consolidation Mean Anything to You?

28-Oct-2007   --  

There has been plenty of discussion over the last few days about "consolidation" in the web analytics marketplace due to the Omniture/Visual Sciences deal. I believe the whole notion of consolidation is really more relevant if you invest in web analytics companies, rather than use their products.

In fact, I'll suggest a different theory based on the point of view of a web analytics consumer, rather than a web analytics investor: that marketplace is not consolidating; it is in fact fragmenting, and there are plenty of options to consider if you are purchasing web analytics solutions.

Much of the consolidation discussion is based on vendors that adhere to the SaaS/page tag collection model. Readers of the Web Analytics Report know that the license and data collection model of an analytics solution often has more to do with relevance to your requirements than functionality.

To get a bit more depth about what consolidation, fragmentation mean to you, read my post on Web Analytics Management.

- Submitted by: Phil Kemelor, Contributing Analyst

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