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Report Excerpt
"In the business literature, an emerging trend is to downplay the need to understand technology. The focus is on the business processes into which technology is integrated. The arguments compare advanced technology today to electricity's availability. Electricity is a commodity, and no one has to know how to produce it. Like electricity, businesses just use technology. The argument is compelling, as are most trendy business analyses. One important factor is overlooked when this argument is extended to search: the fact that search is simply not mature."
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