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      <title>CMS Watch Trends and Features</title>
      <link>http://www.cmswatch.com</link>
      <description>Independent analysis and evaluations of Content Management, Enterprise Portals, and Enterprise Search products and practices</description>
      <language>en-us</language>
      <lastBuildDate>Tue, 13 May 2008 10:00:16 -0400</lastBuildDate>
      <dc:creator>editor@cmswatch.com (Tony Byrne)</dc:creator>
      <dc:rights>Copyright 2007, CMS Watch</dc:rights>
      <dc:publisher>CMS Watch</dc:publisher>
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      <item>
         <title>Now more than ever, reading is not believing</title>
         <description>As a content producer, it has been fascinating to watch the evolution of channels 
  where technology suppliers talk to technology customers -- the trade press and 
  industry conferences in particular.&lt;/p&gt;
&lt;p&gt;Take conferences. In the go-go 1990s, prospective speakers were busy making 
  money, and conference organizers (of which there were many!) aggressively courted 
  panelists and often paid them to speak. During the last recession, most conferences 
  stopped paying speakers (except for keynotes and training). In fact, in many 
  venues the pendulum has shifted towards pay-to-play, and &lt;a href=&quot;http://www.cmswatch.com/Trends/1181-Objective-technology-analysis-for-the-French?&quot;&gt;you see more exhibitors 
  on conference panels than ever&lt;/a&gt;. Not surprisingly, when this happens the quality 
  suffers apace. &lt;/p&gt;
&lt;p&gt;The trade press has not been immune from this trend either. Still, I was shocked 
  last week when a UK-based IT publication asked one of our analysts to &lt;em&gt;pay&lt;/em&gt; 
  the publisher to run an article that the magazine itself had solicited. This 
  was not a &amp;quot;sponsored white paper,&amp;quot; but a regular article in a regular 
  trade publication. Everyone knows the &lt;a href=&quot;http://en.wikipedia.org/wiki/Fourth_Estate&quot;&gt;4th 
  Estate&lt;/a&gt; has fallen on hard times, but I didn't realize it was &lt;em&gt;that&lt;/em&gt; 
  bad, and in any case one would hope that basic ethics don't get lost amid shifting 
  business models.&lt;/p&gt;
&lt;p&gt;I think these trends reflect a broader phenomenon: There is more marketing 
  money than ever chasing finite buyer attention. You see it at conferences that 
  are longer on exhibitors than attendees. And webpages that are longer on ads 
  than content. We've &lt;a href=&quot;http://www.cmswatch.com/Trends/1138-Independence-and-Industry-Analysts&quot;&gt;written previously on the substantial 
  conflicts of interest&lt;/a&gt; baked into traditional analyst industry models.&lt;/p&gt;
&lt;p&gt;What does all this mean for you the customer? It means you need to be more 
  skeptical than ever. At some level you already knew that, but it's possible 
  that your colleagues helping you to make technology choices do not. That's why 
  you need to hard-wire careful, hands-on testing into any software procurement. 
  Surely, there are products and vendors out there that really could offer a good 
  fit for your needs. But in the end, experience really is the best selector. 
&lt;/p&gt;
&lt;p&gt;We think doing proper advance homework is essential, or we wouldn't sell evaluation 
  reports for a living. But now more than ever, you need to trust your own judgments. 
  Base those judgments more on actions than words.</description>
         <link>http://www.cmswatch.com/Trends/1239-Now-more-than-ever,-reading-is-not-believing?source=RSS</link>
         <guid>http://www.cmswatch.com/Trends/1239-Now-more-than-ever,-reading-is-not-believing?source=RSS</guid>
         <category>Web Content Management</category>
         <author>tbyrne@cmswatch.com(Tony Byrne)</author>
         <pubDate>Tue, 13 May 2008 00:06:00 -0400</pubDate>
      </item>
      <item>
         <title>Facebook: Not just a toy...</title>
         <description>Over the last few years, many people (&lt;a href=&quot;http://www.cmswatch.com/Trends/1210-Do-you-love-Facebook,-or-need-it?&quot;&gt;including us&lt;/a&gt;) have asked whether or not &lt;a href=&quot;http://www.facebook.com&quot;&gt;Facebook&lt;/a&gt; can be used as a enterprise intranet.  Many have dismissed this notion by stating that Facebook is really just a time-wasting toy.  While that question continues to be debated in enterprises across the globe, there is no question that Facebook has caught the attention of the big boys -- namely &lt;a href=&quot;http://www.cmswatch.com/Search/Vendors/Google&quot;&gt;Google&lt;/a&gt; and &lt;a href=&quot;http://www.cmswatch.com/CMS/Vendors/Microsoft&quot;&gt;Microsoft&lt;/a&gt;.&lt;/p&gt;
&lt;p&gt;We have been hearing of Facebook as a drain on Google resources for some time.  When asked about the biggest challenge to Google's success, one Google employee we talked to indicated that it was the loss of talent to nearby Facebook.  It's not surprising that employees would be attracted to move down the street from Mountain View to Palo Alto to find a similar collegiate, yet pre-IPO, culture; but now the defections are becoming more senior, and more strategic.  Facebook's COO, VP of Global Communications, Director of Business Development, Director of Platform Product Marketing are all ex-Google employees.&lt;/p&gt;
 &lt;p&gt;In the midst of Facebook's talent threat to Google, the company has also piqued the interest of Microsoft as a way to challenge Google themselves.   As Prescient Digital Media's &lt;a href=&quot;http://intranetblog.blogware.com/blog/_archives/2008/5/8/3680647.html&quot;&gt;Toby Ward points out&lt;/a&gt;, Microsoft may look to Facebook's platform as a way to tap into the hosted enterprise tool market where Google has found success. &lt;/p&gt;
&lt;p&gt;I agree with Toby that the Facebook platform certainly has a ways to go to truly compete head to head with Google's current offerings, but Microsoft's interest should indicate that Facebook has some major strategic value.  The platform, the 70 million users, and the ever-growing ex-Google experience, are all assets that would strengthen Microsoft's arsenal in these early stages of a possible showdown between Microsoft and Google.  Clearly, Facebook is much more than just a toy.&lt;/p&gt;
 &lt;p&gt;Next week, I will be moderating a panel discussion on this and other Facebook in the Enterprise questions at the &lt;a href=&quot;http://www.enterprise-3.com&quot;&gt;Enterprise3 conference&lt;/a&gt; in San Diego.  The panel will be comprised of the previously mentioned President of &lt;a href=&quot;http://www.prescientdigital.com/&quot;&gt;Prescient Digital Media&lt;/a&gt;, Toby Ward; &lt;a href=&quot;http://www.serena.com/&quot;&gt;Serena Software's&lt;/a&gt; VP of Communications, Kyle Arteaga; and the Senior Director of Optaros Labs at &lt;a href=&quot;http://www.optaros.com/&quot;&gt;Optaros&lt;/a&gt;, John Eckman.  Please join us for what should be a very lively discussion.</description>
         <link>http://www.cmswatch.com/Trends/1238-Facebook:-Not-just-a-toy...?source=RSS</link>
         <guid>http://www.cmswatch.com/Trends/1238-Facebook:-Not-just-a-toy...?source=RSS</guid>
         <category>Enterprise Portals</category>
         <author>jgingras@cmswatch.com(Jarrod Gingras)</author>
         <pubDate>Mon, 12 May 2008 11:26:00 -0400</pubDate>
      </item>
      <item>
         <title>DAM: Always the bridesmaid, never the bride?</title>
         <description>As the &lt;a href=&quot;http://www.damusers.com/events/conference-program.php?eventid=1&quot;&gt;Henry Stewart DAM Conference&lt;/a&gt; kicks off in New York City today, CMS Watch has quite a bit to say about the state of the DAM industry, based on our research for the recently released &lt;a href=&quot;http://www.cmswatch.com/DAM/Report/&quot;&gt;&lt;I&gt;Digital Asset Management Report 2008&lt;/I&gt;&lt;/a&gt;. &lt;/p&gt;
&lt;p&gt;As we discuss in our &lt;a href=&quot;http://www.cmswatch.com/About/Press/200805DAM/&quot;&gt;press release&lt;/a&gt;, despite the continued &quot;on-the-cusp&quot; feel of the DAM industry, it has yet to explode. And, frankly, we question if it ever will. DAM's growth has been more like that of a trusty, stable bond investment than a late-'90s software stock. All the better, perhaps, if DAM grows slowly but surely, even if it's a bit in the shadows. 
&lt;/p&gt;
&lt;p&gt;
We'll blog more on the themes from our report, and this week's conference, in the coming days.
&lt;/p&gt;</description>
         <link>http://www.cmswatch.com/Trends/1237-DAM:-Always-the-bridesmaid,-never-the-bride?source=RSS</link>
         <guid>http://www.cmswatch.com/Trends/1237-DAM:-Always-the-bridesmaid,-never-the-bride?source=RSS</guid>
         <category>Digital Asset Management</category>
         <author>tregli@cmswatch.com(Theresa Regli)</author>
         <pubDate>Mon, 12 May 2008 01:00:00 -0400</pubDate>
      </item>
      <item>
         <title>SEO: furthering the case for better content hygiene</title>
         <description>The worlds of SEO and enterprise search are not as far apart as you might think.  Let me explain.  Along &lt;a href=&quot;http://www.cmswatch.com/Trends/1225-Content-Management---UK-vs.-US&quot;&gt;with my colleague Alan&lt;/a&gt;, I had the pleasure of attending the upbeat &lt;a href=&quot;http://www.internetworld.co.uk/visiting-the-show.html&quot;&gt;Internet World UK&lt;/a&gt; conference earlier this month in London. What I enjoy most about attending such large, diverse events is going to sessions about technologies related to, but not directly about, the technologies I cover -- and so I found myself attending numerous sessions on SEO, or Search Engine Optimization. 
&lt;/p&gt;
&lt;p&gt; Though there was an inquisitive crowd present for my talk, the topic I spoke 
  about -- &lt;a href=&quot;http://www.cmswatch.com/Search/&quot;&gt;enterprise search&lt;/a&gt; -- 
  is much lower on the totem pole for e-marketers (the principal attendees at 
  this event) than SEO. A few showed up, in fact, wanting to better understand 
  the nuances of website search vs. enterprise search vs. SEO. Are there universal 
  things we can do to simultaneously improve all things, I was asked? Indeed. 
  Despite the differences in searching the web, searching within your enterprise, 
  and making your own website more findable by search engines, many of the same 
  best practices apply. &lt;/p&gt;
&lt;p&gt; As readers of &lt;i&gt;&lt;a href=&quot;http://www.cmswatch.com/Search/Report/&quot;&gt;The Enterprise 
  Search Report&lt;/a&gt;&lt;/I&gt; know, good content hygiene is essential to good search 
  results. Consistent content structure, metadata, and simple things like clear 
  and meaningful document titles all help search engines work better -- be they 
  the public (e.g., Google) website, or enterprise kind. But in most cases, content 
  managers don't know where to start with their clean-up: it's an often overwhelming 
  task. As such, content clean-up continues to get cast aside (&amp;quot;too much 
  work&amp;quot;), and search technology vendors make it seem that much less important 
  when they promote technology as the panacea to content woes. Don't believe it 
  for a second. &lt;/p&gt;
&lt;p&gt;
A few more tidbits from the event:
&lt;/p&gt;
&lt;p&gt;
&lt;ol&gt;
  &lt;li&gt;These days, 80% of e-commerce transactions start with a web search, says 
    &lt;a href=&quot;http://dancohen.info/&quot;&gt;Dan Cohen&lt;/a&gt;, Head of SEO for MSN UK. 
  &lt;li&gt;The #1 hindrance to SEO is poor content and code (which also highly contributes 
    to poor web and intranet search results) 
  &lt;li&gt;Creating clear, topic-related content &amp;quot;hubs&amp;quot; on your web site is the next 
    most important thing for SEO 
  &lt;li&gt;As readers of our &lt;a href=&quot;http://www.cmswatch.com/Analytics/Report/&quot;&gt;&lt;I&gt;Web 
    Analytics Report&lt;/I&gt;&lt;/a&gt; know, &lt;a href=&quot;http://www.cmswatch.com/Analytics/&quot;&gt;analytics&lt;/a&gt; 
    should be a core part of your e-marketing pie, to get a clear picture of what 
    your customers are looking for and where they're getting stuck. 
&lt;/ol&gt;
&lt;/p&gt;
&lt;p&gt;Bottom line: cleaning up your content can improve your website search results &lt;em&gt;and&lt;/em&gt; your Google ranking.</description>
         <link>http://www.cmswatch.com/Trends/1236-SEO:-furthering-the-case-for-better-content-hygiene?source=RSS</link>
         <guid>http://www.cmswatch.com/Trends/1236-SEO:-furthering-the-case-for-better-content-hygiene?source=RSS</guid>
         <category>Enterprise Search</category>
         <author>tregli@cmswatch.com(Theresa Regli)</author>
         <pubDate>Fri,  9 May 2008 16:12:00 -0400</pubDate>
      </item>
      <item>
         <title>Imaging - the most important element of ECM?</title>
         <description>As an &amp;quot;Enterprise-focused&amp;quot; content management analyst, I am asked 
  two basic questions on a regular basis. The first (which I shan't speak of further 
  here) is &amp;quot;&lt;em&gt;what about &lt;a href=&quot;http://www.cmswatch.com/SharePoint/Report/&quot;&gt;SharePoint&lt;/a&gt;&lt;/em&gt;?&amp;quot; 
  The second is, &amp;quot;&lt;em&gt;what about imaging?&amp;quot;&lt;/em&gt; &lt;/p&gt;
&lt;p&gt;At many conferences, and regularly via e-mail, people ask me about imaging 
  in the context of &lt;a href=&quot;http://www.cmswatch.com/ECM/Report/&quot;&gt;ECM&lt;/a&gt;. Imaging 
  is the the major cost that most projects either forget about or dramatically 
  under budget for. Partly this is due to the fact that during the buying process 
  it's all too easy to get caught up in the flurry of believing that every file 
  will soon be digital. Even though paper is clearly here to stay.&lt;/p&gt;
&lt;p&gt;So before you fall into that trap let me offer you a few words of advice. Firstly, 
  dealing with the &amp;quot;&lt;em&gt;backfile&lt;/em&gt;&amp;quot; of paper documents may well be 
  the most costly and difficult part of your entire ECM project. Though you almost 
  certainly do not need to capture and convert &lt;em&gt;all&lt;/em&gt; the paper, the very 
  task of identifying what is important to convert and what is not, is labor intensive 
  in its own right. Secondly, the scanner is the least of your concerns. The cost 
  and complexity of capture do lie not in hardware. Rather, your bigger expense 
  will come in the form or software -- software that processes the captured image, 
  indexes it, and puts it through quality controls, and (in many cases) extracts 
  data elements and instigates workflows. Thirdly, recognize that capture and 
  imaging will likely always be a part of the ECM process; you can try to eliminate 
  it, but you will likely fail. So address it early on.&lt;/p&gt;
&lt;p&gt;To many customers, particularly IT buyers, Imaging and Capture seem dull and 
  uninteresting. It's not sexy like WCM or DAM are supposed, yet it is typically 
  much higher cost, and typically more of a challenge to install, test, run and 
  support. On the other hand, imaging is also where almost immediate process change 
  and potential cost savings can be seen and calculated. &lt;/p&gt;
&lt;p&gt;Imaging remains big business, which is why the likes of &lt;a href=&quot;http://www.cmswatch.com/ECM/Vendors/Oracle&quot;&gt;Oracle&lt;/a&gt;, 
  &lt;a href=&quot;http://www.cmswatch.com/ECM/Vendors/IBM&quot;&gt;IBM&lt;/a&gt; and &lt;a href=&quot;http://www.cmswatch.com/ECM/Vendors/Documentum%20(EMC)&quot;&gt;EMC&lt;/a&gt; 
  are so serious about developing these capabilities. It's why web oriented firms 
  like &lt;a href=&quot;http://www.cmswatch.com/ECM/Vendors/Vignette&quot;&gt;Vignette&lt;/a&gt; cling 
  hard to their (&lt;em&gt;acquired&lt;/em&gt;) imaging legacy solutions, it's why specialists 
  like &lt;a href=&quot;http://www.cmswatch.com/ECM/Vendors/Hyland&quot;&gt;Hyland&lt;/a&gt; and &lt;a href=&quot;http://www.cmswatch.com/ECM/Vendors/Laserfiche&quot;&gt;Laserfiche&lt;/a&gt; 
  continue to thrive in turbulent markets. &lt;/p&gt;
&lt;p&gt;And it's why you the buyer should prioritize imaging budgets and concerns early 
  in your project and procurement process. Remember at core ECM systems typically 
  consist of 3 core subsystems: library services, imaging, and workflow. Those 
  are the same 3 core technology blocks that existed in the earliest document 
  management systems, and it is those core technologies that continue to dominate 
  the market, regardless of &lt;a href=&quot;http://www.cmswatch.com/SharePoint/Report/&quot;&gt;SharePoint&lt;/a&gt;.</description>
         <link>http://www.cmswatch.com/Trends/1235-Imaging---the-most-important-element-of-ECM?source=RSS</link>
         <guid>http://www.cmswatch.com/Trends/1235-Imaging---the-most-important-element-of-ECM?source=RSS</guid>
         <category>ECM Suites</category>
         <author>aps@cmswatch.com(Alan Pelz-Sharpe)</author>
         <pubDate>Fri,  9 May 2008 15:49:00 -0400</pubDate>
      </item>
      <item>
         <title>Maria, why is your portal so mean to me?</title>
         <description>A CMS Watch customer implementing &lt;a href=&quot;http://www.cmswatch.com/Portal/Vendors/Liferay&quot;&gt;Liferay Portal&lt;/a&gt; sent me this screenshot below. 
  On the whole, the implementation is going well enough, but the abrupt tone of 
  some of the error messages is turning off early community testers. &lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;/images/Liferay-Error.png&quot; width=&quot;277&quot; height=&quot;305&quot; alt=&quot;liferay error messages&quot; border=&quot;0&quot;&gt;&lt;/p&gt;
&lt;p&gt;Of course, &lt;a href=&quot;http://www.codinghorror.com/blog/archives/000525.html&quot;&gt;cryptic&lt;/a&gt; and even &lt;a href=&quot;http://www.cnn.com/TECH/computing/9810/06/errormess.idg/&quot;&gt;rude&lt;/a&gt; error messages are famously the &lt;a href=&quot;http://www.instructionaldesign.org/bad_error_messages.html&quot;&gt;bane of many 
  software applications&lt;/a&gt;, and at least the Liferay messages include the magic word 
  &amp;quot;please&amp;quot; after telling you that you screwed up. Thing is, when the 
  software in question serves developers, the vendor gets a lot of direct blowback, 
  but when the software serves business users, there is typically an intermediary 
  at the customer who suffers first. &lt;/p&gt;
&lt;p&gt;For example, behind every portal project lies the portal project manager. Let's 
  say her name is Maria. Maria may be leading a Liferay (or &lt;a href=&quot;http://www.cmswatch.com/Portal/Vendors/IBM&quot;&gt;IBM&lt;/a&gt;, or &lt;a href=&quot;http://www.cmswatch.com/Portal/Vendors/Oracle&quot;&gt;Oracle&lt;/a&gt;, or 
  &lt;a href=&quot;http://www.cmswatch.com/Portal/Vendors/Apache&quot;&gt;Jetspeed&lt;/a&gt; or whatever) implementation, but end users don't know and probably don't care which 
  tool is getting deployed. To them, it's Maria's portal. And they will ask, &amp;quot;Maria, 
  why is your portal so mean to me?&amp;quot; &lt;/p&gt;
&lt;p&gt;Maria will of course try to make the error messages friendlier and more meaningful. 
  But her developers explain that this part of the portal remains undocumented, 
  and the messages appear to be system generated. That's not a good answer, because 
  even though the codebase is open source, Maria has been around the block enough 
  to know that sending her developers off on a wild goose chase to track down, 
  modify, and recompile some part of the platform is asking for trouble later. 
  So, Maria appeals to the original portal developers and the broader community, 
  but doesn't get a satisfactory reply. Fixing error messages joins the to-do 
  list for Maria's Portal, version two. &lt;/p&gt;
&lt;p&gt;Of course, the very same set of events could have transpired if Maria's firm 
  had gone with a commercial portal product, but somehow I think that certain 
  open source projects are particularly vulnerable here -- especially those where 
  contributors get their props and cred for the features they develop, rather 
  than the usability they engender. &lt;/p&gt;
&lt;p&gt;As &lt;em&gt;&lt;a href=&quot;http://www.cmswatch.com/Portal/Report/&quot;&gt;Enteprise Portals Report&lt;/a&gt;&lt;/em&gt; 
  readers know, Liferay the company (center of Liferay the open source project) 
  pretty much falls into that category. Liferay is a somewhat distractable and 
  hyperkinetic firm that seems rather more interested in putting out cool modules 
  than debugging them. Again: I know many commercial vendors with the same profile. 
  As always, test first, and ye shall find...</description>
         <link>http://www.cmswatch.com/Trends/1233-Maria,-why-is-your-portal-so-mean-to-me?source=RSS</link>
         <guid>http://www.cmswatch.com/Trends/1233-Maria,-why-is-your-portal-so-mean-to-me?source=RSS</guid>
         <category>Enterprise Portals</category>
         <author>tbyrne@cmswatch.com(Tony Byrne)</author>
         <pubDate>Fri,  9 May 2008 08:46:00 -0400</pubDate>
      </item>
      <item>
         <title>Routing around potholes in the DAM road</title>
         <description>In an &lt;a href=&quot;http://www.cmswatch.com/Trends/1220-What-WCM-can-learn-from-DAM&quot;&gt;earlier 
  post&lt;/a&gt;, prompted by my recent involvement as co-lead analyst (with &lt;a href=&quot;http://www.cmswatch.com/Analyst/15-Regli&quot;&gt;Theresa 
  Regli&lt;/a&gt;) on &lt;em&gt;&lt;a href=&quot;http://www.cmswatch.com/DAM/Report/&quot;&gt;The Digital 
  &amp;amp; Media Asset Management Report 2008&lt;/a&gt;&lt;/em&gt;, I commented on a few areas 
  in which DAM and MAM vendors seem to have mastered some content management principles 
  that Web CMS vendors (who tend, by and large, to be a bit younger than their 
  DAM counterparts) perhaps shouldn't have to reinvent or discover on their own. 
  Things like capturing metadata on &lt;em&gt;every &lt;/em&gt;item that goes into a repository, 
  and storing that metadata as tables in a relational database where the data 
  can easily be queried, mined, and managed. &lt;/p&gt;
&lt;p&gt;DAM vendors may have gotten some important things right, but in certain areas 
  there's a great deal of catch-up left to do. I'll comment briefly on a couple 
  of those areas: workflow and reporting. Bear in mind, these remarks don't apply 
  to every vendor; there are exceptions. &lt;/p&gt;
&lt;p&gt;One area where DAM offerings tend (surprisingly often) to come up short, out 
  of the box, is workflow. In speaking with DAM licensees, I found this to be 
  one of the most frequently voiced complaints. (&amp;quot;We liked everything but 
  their workflow system.&amp;quot;) What's particularly striking about this shortcoming 
  is that asset management tends to be more process-intensive, while most web 
  publishing scenarios only require relatively simple approval workflows.&lt;/p&gt;
&lt;p&gt;Nevertheless, Web CMS vendors seem to have figured out that the process of 
  making content consumable is indeed a &lt;em&gt;process &lt;/em&gt;that sometimes needs 
  to accommodate well understood flow-control rules, actors with definite roles, 
  time-out and retry policies, logging, error-handling, and at least some degree 
  of administrative oversight (so that in-progress workflows can be monitored 
  and obsolete or orphaned workflow instances can be killed). More fundamentally, 
  a workflow is something that can be &lt;em&gt;modeled.&lt;/em&gt; Most DAM offerings have 
  no real understanding of that.&lt;/p&gt;
&lt;p&gt;Much of what masquerades as workflow in the DAM world is simply e-mail-based 
  reminder routing (with no real state management). There's seldom any formal 
  support for fan-out, fan-in, role-based delegation, retry policies, quorum constraints, 
  escalation, or rollback. DAM customers who need something more robust than simple 
  e-mail chaining typically find themselves having to integrate a third-party 
  workflow solution, or else build a custom solution. Either way, it means significant 
  added cost. &lt;/p&gt;
&lt;p&gt;Meanwhile, reporting and auditing facilities also remain incredibly weak in 
  many DAM products. (Of course, as &lt;em&gt;&lt;a href=&quot;http://www.cmswatch.com/CMS/Report/&quot;&gt;Web CMS Report&lt;/a&gt;&lt;/em&gt; readers know, quite 
  a few WCMS offerings are guilty here too.) You would think that a product that 
  comes with a versioning subsystem would offer file check-out history views, 
  but even that kind of rudimentary reporting capability is frequently missing 
  from DAM systems. Likewise, &amp;quot;auditing&amp;quot; often turns out to be nothing 
  more than event-logging. The ability to dump log data to an Excel file frequently 
  gets touted as a &amp;quot;convenience&amp;quot; -- sorry folks: it's not.&lt;/p&gt;
&lt;p&gt;There are a couple of quick takeaways here for prospective DAM (and WCM) licensees. 
  First, don't confuse team-based collaboration (no matter how cleverly supported) 
  with workflow. If you need to be able to &lt;em&gt;model &lt;/em&gt;what you're doing and 
  launch auditable &lt;em&gt;instances &lt;/em&gt;of it, you need bona fide workflow support. 
  Decide up front whether that's what you in fact need, and if so, don't let a 
  demo-god convince you that an &lt;em&gt;ad hoc&lt;/em&gt; notification system with &amp;quot;approval&amp;quot; 
  written all over it constitutes workflow.&lt;/p&gt;
&lt;p&gt;Likewise, understand that event logging is not synonymous with auditing and reporting (any more than &lt;em&gt;data &lt;/em&gt;is the same thing as &lt;em&gt;information&lt;/em&gt;). Consider your reporting and auditing needs in the context of your workflow needs; security requirements; the &amp;quot;turnover&amp;quot; characteristics of your content (and user population); and corporate accountability (governance) requirements. Also consider the degree to which you might need&lt;em&gt; real-time monitoring&lt;/em&gt; capability in addition to offline or time-shifted reporting.&lt;/p&gt;&lt;p&gt;When it comes to workflow and reporting, don't assume that the basic functionality that &lt;em&gt;should &lt;/em&gt;be in a product &lt;em&gt;will &lt;/em&gt;be in it. In the DAM world, that's all too often not the case, and you'll need to budget for it.&lt;/p&gt;
&lt;p&gt;Those are just a couple of quick thoughts. For a much more detailed discussion 
  of these (and other) issues, with an in-depth look at how some of the best-known 
  DAM and MAM vendors address (or fail to address) these points in their currently 
  shipping offerings, be sure to consult &lt;em&gt;&lt;a href=&quot;http://www.cmswatch.com/DAM/Report/&quot;&gt;The 
  Digital &amp;amp; Media Asset Management Report 2008&lt;/a&gt;&lt;/em&gt;. You can &lt;a href=&quot;http://www.cmswatch.com/Reports/Try/&quot;&gt;find a free 
  sample here&lt;/a&gt;. </description>
         <link>http://www.cmswatch.com/Trends/1231-Routing-around-potholes-in-the-DAM-road?source=RSS</link>
         <guid>http://www.cmswatch.com/Trends/1231-Routing-around-potholes-in-the-DAM-road?source=RSS</guid>
         <category>Digital Asset Management</category>
         <author>kthomas@cmswatch.com(Kas Thomas)</author>
         <pubDate>Thu,  8 May 2008 08:07:00 -0400</pubDate>
      </item>
      <item>
         <title>Coremetrics releases ad hoc analysis functionality</title>
         <description>The recently concluded &lt;a href=&quot;http://www.emetrics.org/2008/sanfrancisco/&quot;&gt;eMetrics 
  Summit&lt;/a&gt; was somewhat quiet on the vendor front except for the Coremetrics 
  announcement of its &lt;a href=&quot;http://www.coremetrics.com/company/2008/pr6_05_08_spring2008_empowers_marketers.php&quot;&gt;Spring 
  2008 release&lt;/a&gt; featuring ad hoc query functionality in its new offering, &amp;quot;Explore.&amp;quot;&lt;/p&gt;
&lt;p&gt;This now gives Coremetrics a competitive offering to &lt;a href=&quot;http://www.cmswatch.com/Analytics/Vendors/Omniture&quot;&gt;Omniture&lt;/a&gt; Discover and &lt;a href=&quot;http://www.cmswatch.com/Analytics/Vendors/WebTrends&quot;&gt;WebTrends&lt;/a&gt; Market Intelligence.&lt;/p&gt;
&lt;p&gt;More advanced users of &lt;a href=&quot;http://www.cmswatch.com/Analytics/Vendors/Coremetrics&quot;&gt;Coremetrics&lt;/a&gt; 
  will likely be pleased. As &lt;a href=&quot;http://www.cmswatch.com/Analytics/Report/&quot;&gt;&lt;em&gt;Web 
  Analytics Report&lt;/em&gt;&lt;/a&gt; readers know, one of the major pain points among customers 
  seeking deeper-dive analysis was needing to go through account managers to run 
  custom queries and potentially have to wait a long time to get results. If Explore 
  works as billed, it will mitigate that problem.&lt;/p&gt;
&lt;p&gt;I've always thought that Coremetrics did a decent job at creating out-of-the-box 
  reports that address the needs of marketers and less sophisticated analysts. 
  While they have lagged their competitors in offering a strong ad-hoc analysis 
  tool, another way of looking at it could be that they have been tracking their 
  customers learning curve more accurately...and now they believe there is enough 
  analytics maturity among their client base to actually use a deeper analytics 
  tool.&lt;/p&gt;
&lt;p&gt;If this is the case, it represents a different approach than what has often 
  characterized web analytics...&amp;quot;a build it and they will be sold&amp;quot; strategy 
  that provides tools that are too sophisticated and challenging for the customer 
  base to use effectively. As you review web analytics software -- as you would 
  any technology -- make sure not to over-buy something you don't know how to 
  use. </description>
         <link>http://www.cmswatch.com/Trends/1232-Coremetrics-releases-ad-hoc-analysis-functionality?source=RSS</link>
         <guid>http://www.cmswatch.com/Trends/1232-Coremetrics-releases-ad-hoc-analysis-functionality?source=RSS</guid>
         <category>Web Analytics</category>
         <author>philkemelor@pkwc.com(Phil Kemelor)</author>
         <pubDate>Thu,  8 May 2008 06:14:00 -0400</pubDate>
      </item>
      <item>
         <title>Innovations in Digital Asset Management, Circa  2008</title>
         <description>The Digital Asset Management (DAM) marketplace doesn't receive a lot of attention, but DPCI's Joseph Bachana argues that some very interesting developments are transpiring.  The problem is, no single vendor has a lock on how to combine all these innovations into a comprehensive offering...</description>
         <link>http://www.cmswatch.com/Feature/177-DAM-Trends?source=RSS</link>
         <guid>http://www.cmswatch.com/Feature/177-DAM-Trends?source=RSS</guid>
         <category>Digital Asset Management</category>
         <author>info@databasepublish.com (Joseph Bachana)</author>
         <pubDate>Wed,  7 May 2008 15:51:00 -0400</pubDate>
      </item>
      <item>
         <title>Announcing The Digital & Media Asset Management Report 2008</title>
         <description>I'm thrilled to announce the launch of &lt;em&gt;&lt;a href=&quot;http://www.cmswatch.com/DAM/Report/&quot;&gt;The Digital &amp; Media Asset Management Report 2008&lt;/a&gt;&lt;/em&gt;. While we've followed DAM and &lt;a href=&quot;http://www.cmswatch.com/Trends/962-Don't-DAM-the-little-guys&quot;&gt;blogged&lt;/a&gt; quite a bit about &lt;a href=&quot;http://www.cmswatch.com/DAM/Intro/&quot;&gt;DAM and MAM&lt;/a&gt; (Media Asset Management) over our 7-year history, this report represents our first comprehensive comparative evaluation of &lt;a href=&quot;http://www.cmswatch.com/DAM/Vendors/&quot;&gt;18 DAM tools&lt;/a&gt;, and our first aggregation of DAM and MAM best practices.&lt;/p&gt;
&lt;p&gt; 
&lt;a href=&quot;http://www.cmswatch.com/Reports/Subscriptions/&quot;&gt;Subscribers&lt;/a&gt;, you'll be getting your copy shortly; others can download a free sample &lt;a href=&quot;http://www.cmswatch.com/Reports/Try/&quot;&gt;here&lt;/a&gt;. &lt;/p&gt;
&lt;p&gt;
For several evaluations of major enterprise DAM vendors (Open Text's &lt;a href=&quot;http://www.cmswatch.com/DAM/Vendors/OpenText&quot;&gt;Artesia&lt;/a&gt;, Interwoven's &lt;a href=&quot;http://www.cmswatch.com/DAM/Vendors/Interwoven&quot;&gt;MediaBin&lt;/a&gt;, EMC's &lt;a href=&quot;http://www.cmswatch.com/DAM/Vendors/EMC&quot;&gt; Documentum Digital Asset Manager&lt;/a&gt;, and the IBM &lt;a href=&quot;http://www.cmswatch.com/DAM/Vendors/IBM&quot;&gt;FileNet / Ancept Media Server&lt;/a&gt; pairing), we built on the foundational DAM research in our &lt;a href=&quot;http://www.cmswatch.com/ECM/Report/&quot;&gt;&lt;em&gt;ECM Suites Report 2008&lt;/em&gt;&lt;/a&gt;. We then looked at several pure-play DAM vendors, including &lt;a href=&quot;http://www.cmswatch.com/DAM/Vendors/ClearStory&quot;&gt;ClearStory&lt;/a&gt;, &lt;a href=&quot;http://www.cmswatch.com/DAM/Vendors/North%20Plains&quot;&gt;North Plains&lt;/a&gt;, &lt;a href=&quot;http://www.cmswatch.com/DAM/Vendors/Canto&quot;&gt;Canto&lt;/a&gt;, &lt;a href=&quot;http://www.cmswatch.com/DAM/Vendors/WAVE&quot;&gt;WAVE&lt;/a&gt;, &lt;a href=&quot;http://www.cmswatch.com/DAM/Vendors/Widen&quot;&gt;Widen&lt;/a&gt;, and &lt;a href=&quot;http://www.cmswatch.com/DAM/Vendors/ADAM&quot;&gt;ADAM&lt;/a&gt;. You can see the &lt;a href=&quot;http://www.cmswatch.com/DAM/Vendors/&quot;&gt;full list of vendors covered here&lt;/a&gt;.&lt;/p&gt; 
&lt;p&gt; As always, the core of our research centers on talking with customers, the 
  real everyday users of DAM systems. Our goal is to cut through the marketing 
  hype and report people's real-world experience with the tools, and help you, 
  the buyer and implementer, understand which tools are most appropriate for which 
  situations. As with all the technologies we cover, the DAM industry has seen 
  many failed or abandoned investments because of poor product selection or implementation 
  practices. We want you to go into your product selection and implementation 
  with full knowledge of a product's strengths and weaknesses.&lt;/p&gt; 
&lt;p&gt; My fellow DAM analyst &lt;a href=&quot;http://www.cmswatch.com/Analyst/23-Thomas&quot;&gt;Kas 
  Thomas&lt;/a&gt; and I will blog a lot more about DAM and MAM in the coming months. 
  We both had a great time putting this report together, as it's a rather fun 
  and &lt;a href=&quot;http://www.cmswatch.com/Trends/1207-How-do-you-like-THOSE-assets?&quot;&gt;sexy&lt;/a&gt; 
  technology. We also hope to see you at the &lt;a href=&quot;http://www.damusers.com/events/conference-program.php?eventid=1&quot;&gt;Henry 
  Stewart DAM Symposium&lt;/a&gt; in New York City next week; my &lt;a href=&quot;http://www.damusers.com/events/tutorials.php?eventid=1&quot;&gt;Wednesday 
  tutorial&lt;/a&gt;, &quot;Sorting Out the Content Technology Marketplace,&quot; will present 
  an overview of this new research, along with some of our latest &lt;a href=&quot;http://www.cmswatch.com/ECM/&quot;&gt;ECM&lt;/a&gt; 
  and &lt;a href=&quot;http://www.cmswatch.com/CMS/&quot;&gt;WCM&lt;/a&gt; findings, as well.</description>
         <link>http://www.cmswatch.com/Trends/1230-Announcing-The-Digital-&-Media-Asset-Management-Report-2008?source=RSS</link>
         <guid>http://www.cmswatch.com/Trends/1230-Announcing-The-Digital-&-Media-Asset-Management-Report-2008?source=RSS</guid>
         <category>Digital Asset Management</category>
         <author>tregli@cmswatch.com(Theresa Regli)</author>
         <pubDate>Wed,  7 May 2008 08:34:00 -0400</pubDate>
      </item>
      <item>
         <title>Reinventing the Java application server</title>
         <description>Just when you thought the Java application server market was pretty well saturated 
(if not in actual &lt;a href=&quot;http://www.codefutures.com/weblog/corporate/archives/2006/04/j2ee_decline.html&quot;&gt;decline&lt;/a&gt;), 
along comes a brand new entrant with familiar-sounding promises of &amp;quot;lighter, 
faster, easier.&amp;quot; What's doubly ironic is that this new contender comes from 
the very folks who've done so much (intentionally or not) to make &amp;quot;Java appserver&amp;quot; 
a bad name in recent years. I'm talking about the people at &lt;a href=&quot;http://www.springsource.com/web/guest/home/&quot;&gt;SpringSource 
&lt;/a&gt;(purveyors of the celebrated &lt;a href=&quot;http://www.springsource.com/web/guest/products/springframework&quot;&gt;Spring 
Framework&lt;/a&gt;). &lt;/p&gt;
&lt;p&gt;The newly announced &lt;a href=&quot;http://blog.springsource.com/main/2008/04/30/introducing-the-springsource-application-platform/&quot;&gt;SpringSource Application Platform&lt;/a&gt; is (according to its creators) &amp;quot;a
completely module-based Java application server that is designed to run
enterprise Java applications and Spring-powered applications with a new
degree of flexibility and reliability.&amp;quot; Spring geeks will recognize it&lt;/span&gt; as the long-awaited integration of Spring with &lt;a href=&quot;http://www.osgi.org/Main/HomePage&quot; title=&quot;Open Services Gateway Initiative&quot;&gt;OSGi&lt;/a&gt;. &lt;/p&gt;
&lt;p&gt;&lt;table width=&quot;653&quot; border=&quot;0&quot; cellspacing=&quot;0&quot; cellpadding=&quot;0&quot;&gt;
  &lt;tr&gt;
    &lt;td&gt;&lt;img src=&quot;http://www.springsource.com/image/image_gallery?img_id=31359&amp;t=1209564761530&quot; width=&quot;653&quot; height=&quot;325&quot; alt=&quot;SS Application Diagram&quot; border=&quot;0&quot;/&gt;&lt;/td&gt;
  &lt;/tr&gt;
  &lt;tr&gt;
    &lt;td&gt;&lt;small&gt;Source: www.springsource.com&lt;/small&gt;&lt;/td&gt;
  &lt;/tr&gt;
&lt;/table&gt;
&lt;/p&gt;

&lt;p&gt;OSGi, by way of background, is a fairly mature specification (dating to 1999) encompassing a dynamic component model in which Java classes are deployed as &lt;em&gt;bundles&lt;/em&gt;, which are in turn registered as services within the OSGi execution environment. The OSGi framework provides automatic versioning, dependency resolution, and secure &amp;quot;find and bind&amp;quot; functionality such that bundles can discover and safely call the right versions of each other. (Think of it as a kind of SOA microcosm inside a running JVM.) &lt;/p&gt;
&lt;p&gt;The real value-add of OSGi comes in terms of lifecycle management of classes, 
  cleaner isolation of code, and more thoroughgoing code reuse. With OSGi, there's 
  no need for every deployed web app to hide its own copy of &lt;font face=&quot;courier new,courier,monospace&quot;&gt;xalan.jar&lt;/font&gt; 
  (or whatever) under &lt;em&gt;WEB-INF&lt;/em&gt;, as so often happens on J2EE appservers. 
  A bundle gets exposed once, and the various apps that need to use that code 
  can do so without getting caught in classloader hell. &lt;/p&gt;
&lt;p&gt;More interesting is that bundles can be &lt;em&gt;hot-swapped&lt;/em&gt; without breaking any running apps. You can update part of an app (just the bundles that need updating) without disturbing the rest of the app or having to bounce the server. &lt;/p&gt;&lt;p&gt;There are &lt;a href=&quot;http://blog.springsource.com/main/2008/04/30/introducing-the-springsource-application-platform/&quot;&gt;other benefits&lt;/a&gt; as well, but efficient code reuse and the ability to hot-swap code modules are core to what OSGi is about. Which may explain why WebSphere, WebLogic, JBoss, Jonas, and others are moving to (or already have moved to) OSGi-based architectures. &lt;/p&gt;
&lt;p&gt;What (if anything) makes SpringSource Application Platform better than any 
  of the other OSGi-enabled app servers? On a purely technical level, SSAP tends 
  to expose low-level OSGi internals more directly, for developers who want programmatic 
  access to OSGi-based magic. (Other appservers tend to hide OSGi's innards.) 
  Also, SSAP is more flexible with regard to deployment options. And (oh yes), 
  it uses Spring.&lt;/p&gt;
&lt;p&gt;Still, there's a down side to all the wonderfulness. New programming patterns are in play with OSGi (representing a new learning curve for developers), and overall complexity has not gone down; it has merely been shifted around. Also, &lt;a href=&quot;http://www.theserverside.com/news/thread.tss?thread_id=49243#251540&quot;&gt;some people&lt;/a&gt; are put off by the project's GPLv3 license. (Spring itself will continue to use the Apache license, however.) &lt;/p&gt;&lt;p&gt;Our take? The OSGi-powered SpringSource Application Platform represents an important paradigm shift, one that has the potential to revitalize Java EE development (much as Spring itself did when it debuted on the first day of Spring in 2004). How? By raising expectations around code reuse, serviceability, reliability, remote management, hot upgrades that don't break anything, version-based conflict resolution, and other difficult issues that (frankly) have long needed solving in order for Java EE development to go to the next level. &lt;/p&gt;
&lt;p&gt;For people who implement, customize, maintain, upgrade, and/or administer Java-based 
  content management systems, the potential payoffs of OSGi are many. Note that 
  the WCMS vendors best positioned (in theory, at least) to benefit from the new 
  paradigm are those already using Spring, such as &lt;a href=&quot;http://www.cmswatch.com/ECM/Vendors/Alfresco&quot;&gt;Alfresco&lt;/a&gt;, 
  &lt;a href=&quot;http://www.cmswatch.com/CMS/Vendors/CoreMedia&quot;&gt;CoreMedia&lt;/a&gt;, &lt;a href=&quot;http://www.cmswatch.com/CMS/Vendors/Enonic&quot;&gt;Enonic&lt;/a&gt;, 
  and &lt;a href=&quot;http://www.cmswatch.com/CMS/Vendors/HannonHill&quot;&gt;Hannon Hill&lt;/a&gt;. 
  Mind you, it's not a &lt;em&gt;given &lt;/em&gt;that any vendor currently using Spring will 
  migrate to the SpringSource Application Platform. But it's definitely something 
  to watch for. We'll be following the situation closely; and we intend to let 
  you know what &amp;quot;develops.&amp;quot;</description>
         <link>http://www.cmswatch.com/Trends/1229-Reinventing-the-Java-application-server?source=RSS</link>
         <guid>http://www.cmswatch.com/Trends/1229-Reinventing-the-Java-application-server?source=RSS</guid>
         <category>Web Content Management</category>
         <author>kthomas@cmswatch.com(Kas Thomas)</author>
         <pubDate>Tue,  6 May 2008 13:03:00 -0400</pubDate>
      </item>
      <item>
         <title>Mediasurface for sale?</title>
         <description>I've been hearing various rumors recently about mid-market Web CMS vendors 
  up for sale. If true, you could imagine all sort of marketplace shifts (both 
  good and bad) causing ownership stakes to start moving. Certainly one &lt;a href=&quot;http://www.cmswatch.com/Trends/1179-Serena-Collage-to-go-off-into-the-sunset&quot;&gt;toolset 
  in play is Serena Collage&lt;/a&gt;. Almost all these vendors are privately traded, so 
  such rumors are...just that.&lt;/p&gt;
&lt;p&gt;But one WCM vendor, UK-based &lt;a href=&quot;http://www.cmswatch.com/CMS/Vendors/Mediasurface&quot;&gt;Mediasurface&lt;/a&gt;, 
  trades publicly (on the &amp;quot;alternative investment market&amp;quot; of LSX), and 
  quietly had to explain a recent stock bump. I say &amp;quot;quietly&amp;quot; because 
  we only got wind via an &lt;a href=&quot;http://hotviews.blogspot.com/2008/04/mediasurface-soars-on-bid-approach.html&quot;&gt;investor-blogger&lt;/a&gt;, 
  who first mentioned &lt;a href=&quot;http://sitecontent.mediasurface.com/uk-en/documents/50600/20080424sharepricemovement&quot;&gt;a 
  company communication (pdf)&lt;/a&gt; -- a statement that remains more or less hidden 
  in the  &lt;a href=&quot;http://www.mediasurface.com/investors/shareholdercomms/rns&quot;&gt;investor-relations 
  area&lt;/a&gt; of the Mediasurface website. In the short memo, Mediasurface &amp;quot;...notes 
  the recent share price and announces that it has received a preliminary approach, 
  which may or may not lead to an offer for the Company.&amp;quot; &lt;/p&gt;
&lt;p&gt;In recent years Mediasurface has grown -- &lt;a href=&quot;http://www.cmswatch.com/Trends/953-Mediasurface-and-The-Three-Bears&quot;&gt;a 
  bit haphazardly we thought&lt;/a&gt; -- via acquisition, but evidently failed to control 
  costs, and &lt;a href=&quot;http://sitecontent.mediasurface.com/uk-en/documents/50600/RNS_Trading_statement_200711.pdf&quot;&gt;a 
  surprise announcement (pdf)&lt;/a&gt; of losses late last year sent the stock tumbling 
  from around 25p to languish at about 5p per share, at least until this latest 
  courtship. You can &lt;a href=&quot;http://www.londonstockexchange.com/en-gb/pricesnews/prices/system/detailedprices.htm?sym=GB00B01XYM75GBGBXAIM%20B01XYM7MSR&quot;&gt;track 
  the stock price here&lt;/a&gt;.&lt;/p&gt;
&lt;p&gt;If consummated, a match with &amp;quot;a UK company that does not compete directly 
  with Mediasurface&amp;quot; might not be a bad thing for the vendor's customers. 
  Like direct competitor &lt;a href=&quot;http://www.cmswatch.com/CMS/Vendors/Tridion&quot;&gt;Tridion&lt;/a&gt; 
  (sold to SDL earlier this year), Mediasurface has global ambitions, and sometimes 
  global reach, but struggled a bit beyond its regional base. As &lt;em&gt; &lt;a href=&quot;http://www.cmswatch.com/CMS/Report/&quot;&gt;Web 
  CMS Report 2008&lt;/a&gt; &lt;/em&gt; readers know, Mediasurface's flagship Morello product 
  suffers from a rather dated back-end, but the company has innovated enough on 
  features to keep it interesting even for larger buyers. Things may start to 
  get even more interesting soon.</description>
         <link>http://www.cmswatch.com/Trends/1228-Mediasurface-for-sale?source=RSS</link>
         <guid>http://www.cmswatch.com/Trends/1228-Mediasurface-for-sale?source=RSS</guid>
         <category>Web Content Management</category>
         <author>tbyrne@cmswatch.com(Tony Byrne)</author>
         <pubDate>Tue,  6 May 2008 00:32:00 -0400</pubDate>
      </item>
      <item>
         <title>Budget time: How much should I set aside for software licenses?</title>
         <description>When budget-building time comes up, many technology customers face the interesting 
  question of how much money to put aside for new software licenses. Even without 
  looking at specific vendors, you might have to tell your manager some ballpark 
  figure for expected license costs.&lt;/p&gt;
&lt;p&gt;As an analyst I'm frequently asked about license prices. A recent interesting 
  discussion among peers challenged my views and provided helpful feedback that 
  might assist you in arriving at the right numbers in today's marketplace:&lt;/p&gt;
&lt;ul&gt;
  &lt;p&gt;List prices aside, buyers can presently obtain significant discounts 
    on enterprise portals and on Web CMS tools. This may be caused by the increased 
    SharePoint infiltration. A commentary in February on &lt;a href=&quot;http://www.cmswatch.com/Trends/1159-Big-software-discounts-ahead&quot;&gt;big 
    software discounts&lt;/a&gt; and &lt;a href=&quot;http://www.cmswatch.com/Trends/1222-Mortgage-crisis:-The-least-of-Vignette's-worries&quot;&gt;recent 
    numbers from Vignette&lt;/a&gt; seems to confirm this trend. &lt;a href=&quot;http://www.cmswatch.com/Trends/1160-More-on-SharePoint-licensing-costs&quot;&gt;SharePoint 
    licensing for websites&lt;/a&gt; is the exception that proves the rule. In general 
    if the Web CMS comes from an ECM vendor, it will be more expensive -- potentially 
    &lt;em&gt;way&lt;/em&gt; more expensive&lt;/p&gt;
  &lt;p&gt;With enterprise search at the high end, the reverse is true. The marketplace 
    is seeing strong demand at the moment. Many enterprise-tier search offerings 
    come only as a bundled offering, so there is little list pricing to benchmark 
    against. Deals quickly run into the millions of Euros in large, global, and 
    complex enterprises.&lt;/p&gt;
  &lt;p&gt;Among the huge array of mid-market vendors across different content technologies 
    -- many them local/regional in footprint -- you can typically find solutions 
    that meet the needs of even organization-wide deployments in most enterprises, 
    but at a factor of five (or more) cheaper than the higher-end solutions&lt;/p&gt;
  &lt;p&gt;If you are willing to serve as a reference client or appear on the customer 
    list -- or better within a press release -- this is very valuable for the 
    vendor and should help you to get significant discounts. (And of course as 
    you look to evaluate vendors and they provide such testimonials, you should 
    also understand how this game is played.)&lt;/p&gt;
&lt;/ul&gt;
&lt;p&gt;Remember that enterprise deals entail complex negotiation and pricing models 
  that ultimately boil down to what the salesperson thinks you can afford. Perhaps 
  needless to say, but still: Implementation costs are higher than licensing costs 
  and open source projects are not necessarily cheaper just because you might 
  save licensing costs.&lt;/p&gt;
&lt;p&gt;Thanks to &lt;a href=&quot;http://www.cmswatch.com/Analyst/10-Pelz-Sharpe&quot;&gt;Alan Pelz-Sharpe&lt;/a&gt;, &lt;a href=&quot;http://www.cmswatch.com/Analyst/17-Durga&quot;&gt;Apoorv Durga&lt;/a&gt;, &lt;a href=&quot;http://www.steptwo.com.au/about/staff/jamesr/index.html&quot;&gt;James Robertson&lt;/a&gt; and &lt;a href=&quot;http://www.intranetfocus.co.uk/&quot;&gt;Martin White&lt;/a&gt;.</description>
         <link>http://www.cmswatch.com/Trends/1227-Budget-time:-How-much-should-I-set-aside-for-software-licenses?source=RSS</link>
         <guid>http://www.cmswatch.com/Trends/1227-Budget-time:-How-much-should-I-set-aside-for-software-licenses?source=RSS</guid>
         <category>Enterprise Portals</category>
         <author>info@jboye.dk(Janus Boye)</author>
         <pubDate>Sat,  3 May 2008 17:14:00 -0400</pubDate>
      </item>
      <item>
         <title>So you say you want collaboration?</title>
         <description>Everybody wants improved collaboration, but how, and towards what end? Or as we 
  asked quite intently in our &lt;em&gt;&lt;a href=&quot;http://www.cmswatch.com/SharePoint/Report/&quot;&gt;SharePoint 
  Report 2008&lt;/a&gt;&lt;/em&gt;, what &lt;em&gt;kind&lt;/em&gt; of collaboration? &lt;/p&gt;
&lt;p&gt;Those questions came to mind during &lt;a href=&quot;http://www.intranetfocus.co.uk/&quot;&gt;Martin 
  White's&lt;/a&gt; keynote at the &lt;a href=&quot;http://www.intracom2008.com/&quot;&gt;Intracom 2008&lt;/a&gt; 
  conference (which was quite vibrant, btw) in Qu&amp;eacute;bec, PQ, Canada earlier 
  this week. &lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;http://www.cmswatch.com/images/MartinAQuebec.jpg&quot; width=&quot;222&quot; height=&quot;280&quot; alt=&quot;Martin White at IntraCom 2008&quot;&gt;&lt;/p&gt;
&lt;p&gt;Martin's keynote offered many gems, including several cautions about social 
  software in multilingual environments. Most social software applications assume 
  the primacy (and at some level even the replacement) of written communication 
  over oral. This of course raises all sorts of cultural issues, but perhaps more 
  importantly: non-native speakers who may comfortably listen and &lt;em&gt;speak&lt;/em&gt; 
  in a second or third tongue may not feel proficient enough to &lt;em&gt;write&lt;/em&gt; 
  in a foreign language. Of course, sometimes the opposite is true. But the broader 
  point -- that electronic collaboration systems can redistribute interaction 
  patterns in a potentially random way -- still stands.&lt;/p&gt;
&lt;p&gt;The part of the keynote that particularly interested me was Martin's description 
  of different kinds of teams: communities of practice; formal workgroups; project-specific 
  teams; informal networks. Each has its own rhythms and needs.&lt;/p&gt;
&lt;p&gt;And what are those teams actually doing? Well, there are different types of 
  collaborative tasks, ranging from problem-solving, resource-sharing, status-tracking, 
  and quite a bit more. &lt;/p&gt;
&lt;p&gt;This analysis might seem obvious, but I think is terribly important, because 
  it gets to the heart of collaboration / social software when that technology assumes the 
  broader mantle of &amp;quot;Enterprise 2.0.&amp;quot; At an enterprise level (and beyond) 
  you will find quite diverse collaboration and networking requirements. The smart 
  enterprise invests in finding out what its employees' really need, and will actually use, before investing 
  heavily in new tools.</description>
         <link>http://www.cmswatch.com/Trends/1226-So-you-say-you-want-collaboration?source=RSS</link>
         <guid>http://www.cmswatch.com/Trends/1226-So-you-say-you-want-collaboration?source=RSS</guid>
         <category>SharePoint</category>
         <author>tbyrne@cmswatch.com(Tony Byrne)</author>
         <pubDate>Fri,  2 May 2008 15:22:00 -0400</pubDate>
      </item>
      <item>
         <title>Content Management - UK vs. US</title>
         <description>On a flight back to Boston from London yesterday I took a little time to digest 
  what I had observed during the past week in the UK. It was an odd week really, 
  and somewhat disconcerting as the contrast between the US and the UK was quite 
  stark. &lt;/p&gt;
&lt;p&gt;First, it must be said that there was no sign of a recession or downturn in 
  the content management industry in the UK. The doom and gloom we hear daily 
  from all and sundry in North America is not echoed across the Atlantic. Far 
  from it. People across the board that we met talked of project growth, and vendors 
  boast of business improving quarter on quarter. Of course, part of this could 
  be that I was attending a web-oriented conference, and WCM has remained frothy 
  around the globe, in this recession as in the past. But still, the mood in London 
  was unusually upbeat.&lt;/p&gt;
&lt;p&gt;Second, it seems clear that the vendor landscape and the channel landscape 
  is becoming ever more regional. Of the 300 plus vendors at &lt;a href=&quot;http://www.internetworld.co.uk/visiting-the-show.html&quot;&gt;Internetworld&lt;/a&gt;, 
  only a small fraction were from North America. In the past North American vendors dominated events, 
  but not any more. &lt;/p&gt;
&lt;p&gt;Third, there is a real appetite for governance and strategy consulting in the 
  UK. Buyers appear to be aware that content technologies change business practices, 
  that content needs to be managed...and that software cannot do that for you. 
&lt;/p&gt;
&lt;p&gt;Fourth, the need to create multilingual sites and manage multilingual content 
  is far more acute in the UK and continental Europe than the US. Be that Hindi, 
  Gujarati, or Punjabi in the UK -- or French, German, and Italian in Switzerland 
  -- the skills to do this are honed, the solutions found, and the workflows better 
  understood.&lt;/p&gt;
&lt;p&gt;I don't really know why there is such a stark difference between the two markets. 
  It's not new really, it was evident in 2007 and 2006, but it appears to be getting 
  more acute and the divisions widening at a faster pace. One factor is probably 
  an overall more positive and optimistic economy in the UK, but there are other 
  industry-specific things to consider. &lt;/p&gt;
&lt;p&gt;Very high-speed internet access in Britain is typically faster and more widespread 
  than in the US. Many homes in the UK have faster connections than typical SMEs 
  in the US (8mbps is common in UK homes). Greater bandwidth has allowed companies 
  to exploit rich media and more complex websites more effectively than their 
  US peers. There is greater advancement of 3G cellular phone technologies, and 
  interactive television services, and these have provided a welcome challenge 
  to content developers and publishers to exploit.&lt;/p&gt;
&lt;p&gt;Greater adoption of standards across the EU have by definition fostered greater 
  interconnectivity at the network, device, and delivery levels - and have also 
  provided more suitable benchmarks to purchase against. Take for instance the 
  MOREQ 2 specification for records management, a standard that is both practical 
  and designed for general usage, as opposed to DOD 5015 that is a somewhat over-engineered 
  military specification. Consider also the universal adoption of shared cellular 
  networks, and device portability across providers -- as opposed to the confusion 
  of competing networks and proprietary devices in the US.&lt;/p&gt;
&lt;p&gt;At the procurement level, one can also see slower buying cycles and greater attention 
  to vendor intangibles the UK paying off in the long run. Historically, (though 
  there are many exceptions) purchasers of technology in Europe have taken longer 
  to come to decisions, but then also stick with their chosen technology supplier 
  for much longer than their US counterparts. It means that there is time to develop, 
  test, and really get to know a product over time - and ultimately to use it 
  to its maximum potential. &lt;/p&gt;
&lt;p&gt;Of course all is not rosy in the UK. Big customers still get ripped off by 
  big vendors; projects crash and burn, and all the problems we know about here 
  in the US are encountered regularly there too. But there is certainly something 
  to be learned from the UK's experiences. If you are in the process of buying 
  Content Technology you should of course always ask for and follow through on 
  customer references. It might well be a good idea to ask for specific UK references 
  to be provided. Particularly if you have multi-lingual, governance, or mobile 
  web issues to address. It may well be that they can give you better insights 
  than colleagues in the US.&lt;/p&gt;
&lt;p&gt;Recessions come and go, and economics is like political polling; since it is 
  the most inexact of sciences, the experts usually get it wrong. However, we 
  are in the midst of gloomy times here in America, and rather than get envious 
  of our friends across the Atlantic, we can potentially turn the gloomy times 
  to our benefit.</description>
         <link>http://www.cmswatch.com/Trends/1225-Content-Management---UK-vs.-US?source=RSS</link>
         <guid>http://www.cmswatch.com/Trends/1225-Content-Management---UK-vs.-US?source=RSS</guid>
         <category>Web Content Management</category>
         <author>aps@cmswatch.com(Alan Pelz-Sharpe)</author>
         <pubDate>Fri,  2 May 2008 08:55:00 -0400</pubDate>
      </item>
      <item>
         <title>uPortal 3: The long wait is over for a major release</title>
         <description>When &lt;a href=&quot;http://www.cmswatch.com/Portal/Vendors/JASIG&quot;&gt;JA-SIG&lt;/a&gt; 
announced &lt;a href=&quot;http://www.ja-sig.org/news/uP3ga.html&quot;&gt;Version 3.0 of uPortal&lt;/a&gt; in mid-April, it marked the ending of a very long development cycle for the higher education enterprise portal. The initial milestone was announced way back in April 2005, and since then the small development team has continued work on the new major release.&lt;/p&gt;
&lt;p&gt;Version 3.0 is mainly a technology release, but also ships 
with a fresher user interface and updated default content for 
better demonstrations. On the technology side the product now 
has improved portlet support (ready for JSR 286), a new unified caching framework as well as it has migrated to using the Spring development framework.&lt;/p&gt;
&lt;p&gt;As readers of the &lt;i&gt;&lt;a href=&quot;http://www.cmswatch.com/Portal/Report/&quot;&gt;Enterprise 
Portals Report&lt;/a&gt;&lt;/i&gt; know, uPortal is comparatively feature-thin, and its platform-like complexity sometimes comes as a surprise to developers expecting a simpler product. To 
facilitate the upgrade for existing adopters, uPortal ships with a wide set of import/export scripts, but as always make sure to test 
carefully before taking the plunge...&lt;/p&gt;</description>
         <link>http://www.cmswatch.com/Trends/1224-uPortal-3:-The-long-wait-is-over-for-a-major-release?source=RSS</link>
         <guid>http://www.cmswatch.com/Trends/1224-uPortal-3:-The-long-wait-is-over-for-a-major-release?source=RSS</guid>
         <category>Enterprise Portals</category>
         <author>info@jboye.dk(Janus Boye)</author>
         <pubDate>Wed, 30 Apr 2008 17:32:00 -0400</pubDate>
      </item>

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