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Get smart and prepare for the impending DAM explosion

tregli@cmswatch.com(Theresa Regli) — Thu, 18 Dec 2008 00:48:00 -0500

Today we release our half-day online education course about Digital & Media Asset Management (DAM) technology. As we learned over the last 9 months of research into the DAM market, speaking with DAM project leaders and creative professionals around the world, many teams struggle to determine the optimal way to implement DAM technology.

The course walks students through important information to understand prior to implementation in order to mitigate risk, including: key administrative and system management services, roles and groups and how security is managed, scalability, capacity and bandwidth challenges, the value of specific DAM standards.

The online course includes sessions on:

Introduction to DAM
Asset Creation, Assembly & Delivery Services
DAM Architecture & System Management Services
DAM Implementation Scenarios
DAM Vendor Landscape and Trends

As the course leader, I hope you'll "join me" as I walk you through the world of DAM, and please e-mail me if you have any comments on the course or our Digital & Media Asset Management Report.

Bam, WAM, thank you, DAM!

tregli@cmswatch.com(Theresa Regli) — Wed, 9 Jul 2008 15:36:00 -0400

Late last month I had the pleasure of attending the Henry Stewart Digital Asset Management Symposium in London, UK, where I presented a summary of our research recently published in The Digital & Media Asset Management Report 2008. It was interesting to contrast this event with Henry Stewart's other recent DAM event, in New York City, held in early May. While many of the challenges faced by digital asset managers on both sides of the Atlantic are similar, few vendors find success on both continents. Though most of the vendors in our report claim customers "worldwide," a true presence (meaning more than a sales person) beyond the headquarters is usually lacking -- oftentimes, the software is simply pushed by resellers abroad, with minimal success.

Unlike last year, Canadian vendors North Plains and Nstein had their footprint on the London show floor, while Artesia ( who was there last year) was notably missing. Otherwise, ADAM, Vyre and other smaller UK and Europe-based vendors continued to fulfill the need of their local markets, and look to expand. As I noted along with my colleague Alan at Internet World UK back in April, there's no shortage of small to medium-sized WCM vendors doing well in the UK market, either, and many have yet to venture even into continental Europe. For every vendor that's acquired an gobbled up, two or three new ones seem to emerge, fulfilling ever more specific micro-niches. Perhaps the "Go Local" trend isn't just about food anymore, but technology suppliers as well.

But talk in the conference rooms was more about the business challenges of broadcasters, designers, marketers, and publishers than it was about the tools and vendors themselves. What echoed most frequently at both conferences was the idea of DAM not just as an asset repository, but a set of workflows leading to an end product (be it a brochure, catalog, or 60-minute broadcast). Each step along the workflow should add value, be it metadata enrichment or some artistic or editorial improvement. And yet, as we've pointed out before, most tools fall short of allowing licensees to truly automate and expedite the often complex publishing processes required by typical DAM scenarios.

It's in this spirit that Chris Glynne, who recently started his own consultancy called Bold Visions, pitched the concept of WAM, or Workflow Asset Management. While the last thing we all need is another acronym, if we're going to take DAM beyond the concept of a digital library, focusing on workflow, and the automation of steps along the typical DAM path is one key way of making that happen.

Digital asset managers asked me a lot of questions about non-pure-play DAM vendors' DAM capabilities. From Alfresco to Microsoft to Oracle, conference delegates wanted to know if they really needed a pure-play DAM tool if they already had SharePoint or Oracle's UCM. That question is not easily answered without delving deeper and understanding your needs and business scenarios. Do you have digital assets that are larger than 5 MB? Do your assets require you to manage both individual and composite assets, such as an product image, and then a brochure where the image might be used, and subsequently a 250-page product catalog where it might be applied as well? Do you need to manage and use the same asset at various resolutions, for both the Web and print? Then SharePoint sure as heck won't do the trick, and you'd be stretching other non-DAM-specific tools. Specialized DAM vendors raison d'être is to fulfill needs like these.

I'll share more leanings from these two DAM events as the summer continues; feel free to email me with any DAM or MAM questions you may have as well, as we continue our research into this fast-changing technology.

Announcing The Digital & Media Asset Management Report 2008

tregli@cmswatch.com(Theresa Regli) — Wed, 7 May 2008 08:34:00 -0400

I'm thrilled to announce the launch of The Digital & Media Asset Management Report 2008. While we've followed DAM and blogged quite a bit about DAM and MAM (Media Asset Management) over our 7-year history, this report represents our first comprehensive comparative evaluation of 18 DAM tools, and our first aggregation of DAM and MAM best practices.

Subscribers, you'll be getting your copy shortly; others can download a free sample here.

For several evaluations of major enterprise DAM vendors (Open Text's Artesia, Interwoven's MediaBin, EMC's Documentum Digital Asset Manager, and the IBM FileNet / Ancept Media Server pairing), we built on the foundational DAM research in our ECM Suites Report 2008. We then looked at several pure-play DAM vendors, including ClearStory, North Plains, Canto, WAVE, Widen, and ADAM. You can see the full list of vendors covered here.

As always, the core of our research centers on talking with customers, the real everyday users of DAM systems. Our goal is to cut through the marketing hype and report people's real-world experience with the tools, and help you, the buyer and implementer, understand which tools are most appropriate for which situations. As with all the technologies we cover, the DAM industry has seen many failed or abandoned investments because of poor product selection or implementation practices. We want you to go into your product selection and implementation with full knowledge of a product's strengths and weaknesses.

My fellow DAM analyst Kas Thomas and I will blog a lot more about DAM and MAM in the coming months. We both had a great time putting this report together, as it's a rather fun and sexy technology. We also hope to see you at the Henry Stewart DAM Symposium in New York City next week; my Wednesday tutorial, "Sorting Out the Content Technology Marketplace," will present an overview of this new research, along with some of our latest ECM and WCM findings, as well.