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Report Excerpt

The Web Analytics Report looks at... Pros and cons of 24/7's Open AdStream Analytics

"Although this tool lacks some of the analysis flexibility that dedicated analytic offerings provide (such as ad hoc reporting), the analytics module could be valuable in assessing how to deploy advertising inventory and content based on site visitor behavior. "

(p. 197)

More about The Web Analytics Report

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NEW at CMS Watch

The Search & Information Access Report: This newly updated 341-page Search and Information Access Report critically evaluates 23 Search and Information Access offerings from around the globe... Read more

The Enterprise Collaboration & Community Software Report : This newly updated research critically evaluates 27 Enterprise Collaboration and Community Software products head-to-head... Read more

The Enterprise Content Management Report : This newly updated research critically evaluates 32 Enterprise Content Management products head-to-head... Read more