Glossary

A server program that houses the business logic for an application. Application servers, or "appservers" execute the operations necessary to complete transactions and other interactions between end users an a business's backend databases and applications.

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The purpose Asset Management (AM) is to enable companies whose life blood revolves around their digital assets -- such as entertainment companies -- to organize and repurpose those assets to streamline costs and enhance revenues.

AM systems are especially suited to managing multimedia content, and tend to offer hooks into specialized desktop media authoring systems.

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Caching refers to the process of temporarily storing files in a repository for quick access. When a file, such as a Web page, is stored on a cache, it can be accessed without returning to the original server, thus reducing server load and response time. A cache can exist in a section of a computer’s main memory or as an independent high-speed storage device.

Large organizations or institutions use large caches to distribute and update data that is frequently accessed by users. Caching is important for ensuring adequate response times in CMSs because serving custom pages on the fly can be extremely process-intensive, even on low-traffic sites.

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The process of creating an index for a database or search engine. A database index associates specific keys or keywords with a unique record. Indexing facilitates the process of locating specific records within a database. Whether and how (and how often) a database, text, or XML repository is indexed can play a significant role in the quality of search results.

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Localization refers to the process of adapting a software, product or service for different languages, countries, or cultures.

In addition language considerations, such as support for foreign character sets, localization may require adaptations for currency, time zone, national holidays, cultural assumptions and sensitivities, dialect, color scheme, and general design conventions.

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A definition or description of data, often described as data about data. For example, the data of a newspaper story is the headline and the story, whereas the metadata describes who wrote it, when and where it was published, and what section of the newspaper it appears in. Metadata can help us determine who content is for and where, how, and when it should appear. For documents online, important metadata elements include its author, title, date of publication, and subject area.

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Generating custom content or presentation for web users. There are at least three types of personalization.

Affinity or profile-based: customizes content for groups, rather than individual users. In this typ of personalization, collaborative filtering pages are developed based on the behavior and preferences of a group. Those customized pages are delivered to the individual users within the group.

Preference-based: customizes pages based on explicit, user-provided preferences.

Behavior-based: monitors user behavior and inferrs how to customize pages to suit individual interests and needs.

Personalization is fundamentally about mixing and matching content elements, and many CMS packages wandered into this space. But most major CMS packages are now returning the personalization function to the application server or 3rd party personalization engines.

Why? Because personalization is very resource-intensive from a design and publishing perspective. It takes a lot of effort to define and implement business rules against various permutations, and serving up custom pages adds more cycles to what may already be a very dynamic publishing process.

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Regularly publishing content to other websites.

Syndication offers benefits for both the publisher and subscriber. Publishers can extend the reach and value of their content by displaying it in multiple venues. Subscribing sites can elevate the level of content they offer visitors by drawing on outside resources.

However, syndication presents content management challenges for both publisher and subscribers. Publishers must guarantee a steady stream of consistently-structured content, according to some sort of agreed-upon format. Subscribers must be able to import and absorb this information within their own content management and presentation systems.

Various third party services have emerged to help both publishers and subscribers, including syndication aggregators and technology vendors, some of whom have licensed their solutions to CM vendors.

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In science, taxonomy allows people to precisely identify any organism by its kingdom, phylum, class, order, family, genus and species. Taxonomy, as it relates to content management, does the same job. It describes a classification structure for content. This structure, typically highly regimented, impacts the data model, directory structure and file naming conventions for a given implementation of a content management system. Taxonomy can also be language-oriented, as in specifications for subsets of XML, such as ebXML.

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A content management with version control assists the users of the system in coordinating production & tracking older versions of content or code. It can provide the following benefits:

• Coordination: making sure, by default, that only one person at a time is modifying a file. This prevents files from accidentally being replaced by another user's changes. This is typically done by requiring users to “check in” and “check out” files that they are working on, as they would books in a public library.
• Branching/Reconciliation: This functionality allows multiple simultaneous revisions to a file, and the changes will be reconciled before the file is published to the live site. A system with this feature allows multiple checkouts of a file by different people.
• Version tracking: archiving and tracking old versions of content, the content management system’s source code, and other files, which can be retrieved and re-published to the live site. This is done using time and date stamping, and other data about a file to maintain it.

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Many content management products have the capability to publish content to wireless platforms such as PDAs or cellular phones. These products typically use XML tags embedded in content to extract elements of that content. The “scraped” content is then reformatted into the appropriate languages & layout for access by wireless devices.

If publishing to wireless platforms is a need, there are content management systems that include this functionality and there are add-on modules that work with some content management systems. Be sure to define which platforms and languages meet the requirements!

More information on WAP, WML and other wireless protocols is available at Wireless DevNet (http://www.wirelessdevnet.com/)

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Workflow as it applies to content describes the process of breaking down a high-level task into a series of orderly, pre-defined steps that answer these questions:

• What needs to be done?
• Who needs to do it?
• Who needs to approve it?
• When must it be completed?

There are two general types of workflow: Approval and task.

A task-oriented workflow centers on the tasks that must be done by different resources, or people, to complete the task. For example, the graphic designer completes graphics production, the HTML producer creates the template using those graphics, and the editor produces pages based on that template.

An approval-centered workflow tracks the approval chain of command on a piece of content, no matter what the form – from a press release to a video clip of a speech. For example, the PR Director, the Legal Department and the President must approve all press releases. These people are all "approvers" in this context.

These two types of workflow can mingle at some point, creating the need for a more complex workflow and some additional cost for product customization.

Find out more about workflow as it applies to more than just content. The Workflow Management Coalition (http://www.wfmc.org/) works closely with the Workflow and Reengineering International Association (http://www.waria.com/) to set standards in workflow and its automation.

"e-workflow, the workflow portal" (http://www.e-workflow.org/) is sponsored by the above organizations and provides information about the evolution of workflow, the product arena, news about the industry, white papers and handy definitions of workflow terminology.

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