People seem to be recreating pieces of content over and over again

Content appears in multiple formats and channels, and when it needs to be changed you can't find all the occurrences to update it

There is no consistency in how specific types of content (e.g., brochures, product overviews) are written and organized; everybody seems to do it differently...

You can't find content and when you do you aren't always sure it's the right version

Your authors would like to reuse content - rather than having to rewrite stuff - but the tools won't let them.

Your customers complain that similar types of content never have the same level of detail.

Legal is concerned about legal liability resulting from inconsistent information in content

Translation costs are spiraling out of control and/or translation timelines are delaying publishing and product shipments

You're wasting large amounts of time converting content written for one channel to content for another channel

You need to develop content collaboratively, but it is very difficult to do

Your customers have been demanding customized/personalized content that you can't deliver

You have many related products and services, but can't track common information across different variants

You produce technical documentation without XML and DITA