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Report Excerpt

The Digital & Media Asset Management Report 2008 looks at... The definition of an asset

"Note that our definition also allows for physical objects such as video tapes, film canisters, costumes, and museum items to be included as 'assets.' While this may appear a stretch, consider enterprises that need to catalog physical items and provide a digital form or proxy to represent them, such as a museum cataloging its collection of Renaissance paintings. Now you have a digital image or icon representing the physical thing, so the definition of a digital asset actually includes both digital and physical things."

(p. 13)

More about The Digital & Media Asset Management Report 2008

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"The Digital & Media Asset Management Report is a straightforward, comprehensive document that's invaluable to anyone considering or implementing digital asset management. With a no-nonsense approach to evaluating the major vendors and best practices, this report is a true handbook. It's my new bedside reading...
- - Faith Robinson,
Director of Digital Asset Management, Quality Technology Services

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