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Web Analytics blog posts

Alan Pelz-Sharpe

Holistic Information Managemement

Added By Alan Pelz-Sharpe on 17-Mar-2010

Whilst recently working on a change management initiative for one of our multinational clients, I had a bit of an "aha!" moment. I was in the midst of explaining to the assembled team members how their future information management system ... Continue Reading

Alan Pelz-Sharpe

Evaluating vendor proposals - Kill your spreadsheets

Added By Alan Pelz-Sharpe on 15-Mar-2010

As you may know, a lot of our work at the Real Story Group involves helping people make the right information management buying decisions. Not surprisingly, one of the most common areas where our customers seek our counsel is with vendor scoring and assessment methodologies ... Continue Reading

Phil Kemelor

Can US Government agencies really use Google Analytics?

Added By Phil Kemelor on 24-Feb-2010

Does Google Analytics' new availability on apps.gov mean unfettered availability of the free analytics tool for US federal government agencies? A story in SearchEngineWatch might lead you to think so, but key leaders in the Federal web analytics community point out ... Continue Reading

Tony Byrne

Which is better for you - platforms or products

Added By Tony Byrne on 23-Feb-2010

Today we released a new advisory paper, "How the New Platforms vs. Products Debate Impacts Your Success." Subscribers to any of our EI Watch, SharePoint Watch, and CMS Watch research streams can ... Continue Reading

Alan Pelz-Sharpe

Keeping it Real

Added By Alan Pelz-Sharpe on 22-Feb-2010

Welcome to the Real Story Group! For my colleagues and I this is an exciting time, and part of a continuing adventure that I hope you will join. ... Continue Reading

Tony Byrne

Welcome to the Real Story Group

Added By Tony Byrne on 17-Feb-2010

Welcome to the Real Story Group. Today we cut over to our new website(s) ... Continue Reading

Tony Byrne

Big changes coming at CMS Watch

Added By Tony Byrne on 11-Feb-2010

Early next week, we will be re-launching this website, adding some new sites, and at a more fundamental level, revamping the way we serve our customers. ... Continue Reading

Alan Pelz-Sharpe

ROI calculations are a joke

Added By Alan Pelz-Sharpe on 8-Feb-2010

Our colleagues over at Forrester recently undertook some interesting research regarding content management investment attitudes in 2010 (DM, RM and WCM). The overall finding was along the lines one might expect ... Continue Reading

Alan Pelz-Sharpe

Vendor Tip: perform some basic research before disqualifying prospects

Added By Alan Pelz-Sharpe on 3-Feb-2010

Our job here is to advise buyers of technology, never vendors. But today I am going to make an exception and give the vendors out there a solid tip. Do your homework before responding to RFPs ... Continue Reading

Tony Byrne

Seeking UK/Europe Sales and Customer Supt Exec

Added By Tony Byrne on 20-Jan-2010

We're looking to hire a UK- or Europe-based (with native English) sales and support executive. You can ... Continue Reading

Tony Byrne

How did our 2009 predictions fare?

Added By Tony Byrne on 16-Dec-2009

Yesterday we issued our twelve predictions for 2010. Once again, I'll look back at our 2009 predictions and see how we did ... Continue Reading

Jarrod Gingras

2010 Content Technology Predictions

Added By Jarrod Gingras on 15-Dec-2009

With only a few weeks left in 2009, it's time for our team of CMS Watch analysts to reveal our 2010 predictions, where we make our best guesses as to what the Content Technology industry will hold for you in the new year ... Continue Reading

Phil Kemelor

WebTrends 9 - Fall 09 release

Added By Phil Kemelor on 13-Dec-2009

As I was viewing the demo of the latest WebTrends 9 release, I started to experience those familiar conflicted feelings. I liked some of what I was seeing: a further improvement to report presentation, real time alerts for rule-based changes in traffic. But at the same time, I was thinking ... Continue Reading

Tony Byrne

Content Technology Vendor Map - 2010

Added By Tony Byrne on 2-Dec-2009

We've just updated our "Content Technology Vendor Map" for 2010 ... Continue Reading

Tony Byrne

Aligning Web and Search Analytics

Added By Tony Byrne on 30-Sep-2009

Last week I heard Marko Hurst give a nice talk on search analytics, the topic of a forthcoming book he's co-authoring with Lou Rosenfeld. Marko emphasized the importance of integrating quantitative and qualitative analysis in any user experience effort ... Continue Reading

Tony Byrne

Omniture and Adobe - A second take

Added By Tony Byrne on 16-Sep-2009

Phil provided some very useful background on the deal and initial thoughts earlier this morning. Here are a few more comments. ... Continue Reading

Phil Kemelor

Omniture and Adobe - a first take

Added By Phil Kemelor on 16-Sep-2009

Well, timing is a funny thing as I just wrote on Monday about the gossamer threads that are web analytics financial stability. No sooner had the proverbial ink dried than Adobe acquired Omniture ... Continue Reading

Phil Kemelor

How Important is Web Analytics Vendor Financial Stability?

Added By Phil Kemelor on 14-Sep-2009

Financial stability among web analytics vendors is a curious topic. What does it really mean and how does it really affect your investment in web analytics? History shows that it's not a question with a neat answer ... Continue Reading

Phil Kemelor

Historical Perspective on Web Analytics at X Change

Added By Phil Kemelor on 4-Aug-2009

On a day-to-day basis, I tend to view web analytics through the lens of my roles as both an analyst and consultant. For me, this takes more of a ... Continue Reading

Theresa Regli

What Wimbledon and vendor selection have in common

Added By Theresa Regli on 2-Jul-2009

As Murraymania swept the UK, I settled into my seat on Court No. 2 last week, on Wimbledon's always-action-packed middle Saturday ... Continue Reading

Tony Byrne

The Omniture Drag - and your quest for aligning web content and analytics

Added By Tony Byrne on 1-Jul-2009

In recent months I've encountered several customers of web analytics mega-vendor Omniture who had a very specific gripe about the platform: ... Continue Reading

Phil Kemelor

Will NYC go with Google Analytics?

Added By Phil Kemelor on 1-Jul-2009

Just read an interesting post on Tom Miller's blog summarizing NYC Mayor Bloomberg's keynote note from the Personal Democracy Forum ... Continue Reading

Kas Thomas

The Coming Acronym Crisis

Added By Kas Thomas on 25-Jun-2009

As I talk to people in the content-technology industry (if I may call it that), I'm struck by a common thread that has begun to emerge in conversations involving roadmaps and futures ... Continue Reading

Phil Kemelor

Are Times Changing for US Government Web Analytics?

Added By Phil Kemelor on 17-Jun-2009

It may be that we are on the verge of significant changes to the US Federal government policy on the use of persistent cookies ... Continue Reading

 

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