Mid-market can mean large and small buyers alike

Added By Tony Byrne at 29-Jun-2004 | Twitter: @TonyByrne |

Like many CMS vendors, Percussion is trying to make its solution more "out-of-the-box." There's a fine line to walk, there, though, as largish buyers want something easy to prototype but highly extensible for enterprise roll-out. We're not sure whether Percussion's new offering walks that line well, but we like their description of a healthy niche in the sub-enterprise market. Here's what they say: "Rather than segmenting the mid-tier market by the size of the enterprise only, Percussion defines the mid-tier ECM market according to the unique content management needs of customers....these customers include midsize companies making strategic purchases, as well as Global 2000 corporations making tactical purchases..."
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Categories: Tony Byrne, Web Content Management, Marketplace at Large, Selecting Technology, Rhythmyx