Mobile and Video Web Analytics

Added By Tony Byrne at 18-Mar-2009 | Twitter: @TonyByrne |

Today we announced some findings from our Web Analytics Report 2009 about the state of the video and mobile analytics marketplaces. Summary: promising but still immature. To quote:

However, like video, mobile metrics remains a very young and inexact practice. The biggest challenges revolve around data collection, since JavaScript and cookies (used heavily to measure web traffic today) are not accepted by a high percentage of existing phones.

 

You might also be interested in our longer article on data ownership in an era of hosted web analytics services.

Categories: Tony Byrne, Web Analytics, Marketplace at Large, Selecting Technology, AdMob Mobile Analytics, Bango Analytics , Mobile Analytics, Mobilytics, my GlanceGuide, VisibleSuite 209