WebTrends CEO is history

Added By Phil Kemelor at 1-Nov-2007 |

Well that was the news out of Portland late yesterday from a piece in the Portland Business Journal. Also gone are Jason Palmer, vice president of product management; Tore Steen, vice president of business and corporate development; and Hamid Bahadori, vice president of product development and hosted operations.

There's not a lot of details coming out just at this time. However, if you have anything to share, please shoot me an email.

WebTrends has seemingly been on the come back trail with features such as Score and Visitor Intelligence. On the other hand, their WebTrends Marketing Warehouse has been slow to catch on with customers, and it's probable that their highly publicized effort to scoop up HBX customers hasn't paid off.

The new CEO is Bruce T. Coleman. Coleman is CEO of El Salto Advisors, a consulting firm that provides interim management to computer software and service companies.

Some former employees have speculated that Francisco Partners, the private equity firm that owns WebTrends is eager to unload the firm.

From an investor's perspective, this would seem to make sense. Web analytics is hot right now. But from a customers' perspective, quick sales don't often bring good tidings.

Categories: Phil Kemelor, Web Analytics, Marketplace at Large, Selecting Technology, Vendor Viability & Financials, , Analytics 8.5