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Report Excerpt

The Web Analytics Report 2008 looks at... Unica Affinium and Web 2.0 content

"Dealing with Flash, audio and video, and oft-changing content within pages may also present challenges, according to one experienced Unica customer. Creating the link-specific tags becomes highly labor intensive, and reporting still remains page-view focused and not event focused, which makes Unica less than ideal for sites using rich Internet applications (RIAs) or highly componentized content."

(p. 235)

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Unica

Unica

HQ: Waltham, MA, US

Products We Track:

Affinium NetInsight 7.2 (website)

Unica - Trends

Y! IndexTools...let the games begin
20-Apr-2008 (Analytics Channel)

IndexTools and WAA Standards
25-Mar-2008 (Analytics Channel)

Nobody's really number 1 in Web Analytics
21-Mar-2008 (Analytics Channel)

Lessons Learned from Omniture's Earnings Call
17-Feb-2008 (Analytics Channel)

Where are the Profitable Web Analytics Vendors
09-Oct-2007 (Analytics Channel)

Getting real about MPM and other silver bullets
25-Jun-2007 (Analytics Channel)

What's the difference between European and North American web analytics vendors?
04-May-2007 (Analytics Channel)

Unica - Features

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