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Report Excerpt

The Web Analytics Report looks at... Unica Affinium and Web 2.0 content

"Dealing with Flash, audio and video, and oft-changing content within pages may also present challenges, according to one experienced Unica customer. Creating the link-specific tags becomes highly labor intensive, and reporting still remains page-view focused and not event focused, which makes Unica less than ideal for sites using rich Internet applications (RIAs) or highly componentized content."

(p. 235)

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