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Report Excerpt

The Web Analytics Report looks at... Unica Affinium and Web 2.0 content

"Dealing with Flash, audio and video, and oft-changing content within pages may also present challenges, according to one experienced Unica customer. Creating the link-specific tags becomes highly labor intensive, and reporting still remains page-view focused and not event focused, which makes Unica less than ideal for sites using rich Internet applications (RIAs) or highly componentized content."

(p. 235)

More about The Web Analytics Report

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- - Anil Batra,
Director, Analytics and Strategy - ZeroDash1

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Unica

Unica

HQ: Waltham, MA, US

Products We Track:

Affinium NetInsight 7.2 (website)

Unica - Trends

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16-Sep-2009 ( Channel)

How Important is Web Analytics Vendor Financial Stability?
14-Sep-2009 ( Channel)

Making sense of CMS Watch....
11-Jun-2009 ( Channel)

CMS Watch Releases Web Analytics Association Vendor Compliance Results
23-Apr-2009 ( Channel)

Web Analytics Market Churns for Omniture and Yahoo! Web Analytics
13-Oct-2008 ( Channel)

A new edition of The Web Analytics Report 2008
29-Jul-2008 ( Channel)

Is the web analytics vendor feature race over?
16-Jul-2008 ( Channel)

The challenge of mobile analytics - Part 1
29-May-2008 ( Channel)

Y! IndexTools...let the games begin
20-Apr-2008 ( Channel)

IndexTools and WAA Standards
25-Mar-2008 ( Channel)

Nobody's really number 1 in Web Analytics
21-Mar-2008 ( Channel)

Lessons Learned from Omniture's Earnings Call
17-Feb-2008 ( Channel)

Where are the Profitable Web Analytics Vendors
09-Oct-2007 ( Channel)

Getting real about MPM and other silver bullets
25-Jun-2007 ( Channel)

What's the difference between European and North American web analytics vendors?
04-May-2007 ( Channel)

Unica - Features

Web Analytics Vendor Cross-Check H2/2008
07-Aug-2008 (Analytics Channel)


Return to Analytics Vendor List




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