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"A helpful “Mapping Function” enables administrators to change default field values -- such as
extracting a user ID from a cookie, extracting query string data, eliminating unwanted pages,
changing URLs to plain language titles, and splitting attributes in queries (e.g., product and
model). This work will surely enhance report usability, but you need to perform it upfront before
implementation. Unfortunately, AuriQ provides no error checking utility that could check the
accuracy of the data entered, leaving you to conduct potentially time-sapping QA on all the
values. For example, if you want to extract user IDs from cookies, you'll have to perform a visual
sanity check or run a script to ensure that all of the IDs have been extracted."
"[The Web Analytics Report] does a fine job of walking the reader from having no analytics to evaluating, choosing and implementing the solution. This is not merely a technical description, but a description of how analytics can meet management objectives, relate to or be part of organizational units (marketing? IT? finance?) and how it can interact with the people who build and maintain the web site.
- - Nick Arnett,
Director of Business Intelligence Services - Liveworld
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