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The Web Analytics Report 2009 looks at... Using extended tags in Fireclick

"In addition to adding the Dimensions tag, you’ll need to provide a list to Fireclick that maps Dimension categories to a list of category names in order for the data to be added to the database so that reports generate with the additional information. This process, while straightforward, may be considered too manual for customers that add or change categories and names frequently."

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CMS Watch divides the Web Analytics supplier marketplace into four different categories, based on delivery model or market focus. All of these vendors are evaluated in our Web Analytics Report.

SaaS-only vendors

The following vendors provide their analytics solution only as Software as a Service (SaaS),

• Google - Google Analytics
  - HQ: Mountain View, CA, US -- Mentions: 31
• Coremetrics - Online Analytics
  - HQ: San Mateo, CA US -- Mentions: 24
• Digital River - Fireclick Advanced Warehouse
  - HQ: Eden Prairie, MN US -- Mentions: 8
• Yahoo! - Yahoo! Web Analytics
  - HQ: Sunnyvale, CA, US -- Mentions: 3
• Nedstat - Sitestat
  - HQ: Diemen, Netherlands -- Mentions: 16
• VisiStat - VisiStat 6.0
  - HQ: Campbell, CA, US -- Mentions: 1
• Omniture - SiteCatalyst
  - HQ: Orem, UT US -- Mentions: 45
• Intellitracker - Intellitracker Enterprise R6
  - HQ: London, UK -- Mentions: 2

Hybrid: SaaS and Software (Self-Hosted)

The following vendors provide their analytic solution both as SaaS and as a licensed software. In the latter case, you purchase the software, host it on your servers, and maintain it internally.

• Lyris - ClickTracks
  - HQ: Santa Cruz, CA US -- Mentions: 16
• Unica - Affinium NetInsight 7.2
  - HQ: Waltham, MA, US -- Mentions: 13
• Google - Google Urchin 6.5
  - HQ: Mountain View, CA, US -- Mentions: 1
• WebTrends - Analytics 8.5
  - HQ: Portland, OR, US -- Mentions: 33
• Foviance - WebAbacus
  - HQ: London, U.K. -- Mentions: 4
• Auriq Systems - RTmetrics
  - HQ: Pasadena, CA US -- Mentions: 9

Mobile Analytics

These vendors track mobile traffic, often as a supplement to traditional web analytics services.

• AdMob - AdMob Mobile Analytics
  - HQ: San Mateo, CA, US -- Mentions: 3
• Amethon Solutions - Mobile Analytics v1.5.3
  - HQ: Sydney, Australia -- Mentions: 3
• Bango - Bango Analytics 3.0
  - HQ: New York, NY, US -- Mentions: 3
• Mobilytics - Mobilytics
  - HQ: Princeton, NJ, US -- Mentions: 3

Video Analytics

These vendors provide special tools and services for tracking consumption of video streams.

• GlanceGuide - my GlanceGuide
  - HQ: Palo Alto, CA, US -- Mentions: 3
• Visible Measures - VisibleSuite 209
  - HQ: Boston, MA, US -- Mentions: 3

Wondering how we compile these lists? Review our criteria.