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The Web Analytics Report 2008 looks at... Mapping human-readable values in Auriq reports

"A helpful “Mapping Function” enables administrators to change default field values -- such as extracting a user ID from a cookie, extracting query string data, eliminating unwanted pages, changing URLs to plain language titles, and splitting attributes in queries (e.g., product and model). This work will surely enhance report usability, but you need to perform it upfront before implementation. Unfortunately, AuriQ provides no error checking utility that could check the accuracy of the data entered, leaving you to conduct potentially time-sapping QA on all the values. For example, if you want to extract user IDs from cookies, you'll have to perform a visual sanity check or run a script to ensure that all of the IDs have been extracted."

More about The Web Analytics Report 2008

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CMS Watch divides the Web Analytics supplier marketplace into two different categories, based on licensing / service model. All of these vendors are evaluated in our Web Analytics Report.

SaaS-only vendors

The following vendors provide their analytics solution only as Software as a Service (SaaS),

• Coremetrics - Online Analytics
  - HQ: San Mateo, CA US -- Mentions: 18
• Digital River - Fireclick Advanced Warehouse
  - HQ: Eden Prairie, MN US -- Mentions: 7
• Nedstat - Sitestat
  - HQ: Diemen, Netherlands -- Mentions: 14
• Omniture - SiteCatalyst
  - HQ: Orem, UT US -- Mentions: 39
• Indextools - Web Analytics 9.0
  - HQ: New York, NY -- Mentions: 10
• VisualSciences - HBX Analytics
  - HQ: San Diego, CA, USA -- Mentions: 17
• Google - Google Analytics
  - HQ: Mountain View, CA, US -- Mentions: 23

Hybrid: SaaS and Traditional Software

The following vendors provide their analytic solution both as SaaS and as a licensed software. In the latter case, you purchase the software, host it on your servers, and maintain it internally.

• SageMetrics - SageAnalyst
  - HQ: North Hollywood, CA US -- Mentions: 4
• Unica - Affinium NetInsight 7.2
  - HQ: Waltham, MA, US -- Mentions: 11
• WebTrends - Analytics 8
  - HQ: Portland, OR, US -- Mentions: 27
• Foviance - WebAbacus
  - HQ: London, U.K. -- Mentions: 3
• 24/7 Real Media - Open AdStream Analytics
  - HQ: New York, NY US -- Mentions: 2
• Auriq Systems - RTmetrics
  - HQ: Pasadena, CA US -- Mentions: 8
• VisualSciences - Visual Sciences Platform 5
  - HQ: San Diego, CA, USA -- Mentions: 7
• Lyris - ClickTracks
  - HQ: Santa Cruz, CA US -- Mentions: 14

Wondering how we compile these lists? Review our criteria.