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What others say about The Web Analytics Report 2009
"CMS Watch...has produced the most comprehensive and technically complete document covering specific web measurement technologies ever written."
-- Eric T. Peterson, Author, Web Analytics Demystified and Web Site Measurement Hacks
"You will find all you need to know about how to make the business case for web analytics, as well as the information you need in order to make an informed decision when selecting a vendor and solution. Helpful summaries tell you strengths as well as weaknesses for each solution, along with tips on how to successfully implement web analytics."
-- Lars Johansson, Web Analyst, Vattenfall, and Writer, webanalysts.info
"Whether you are new to web analytics or a seasoned web analytics professional the Web Analytics Report will help you... You will find that you have more choice of tools (based on your business needs and budget) than you might think."
-- Anil Batra, Director, Analytics and Strategy - ZeroDash1
"The Web Analytics Report tells you what is happening in the world of web analytics today. What the vendors are preparing for and how they match against one another. A must read for anyone in the process of buying web analytics software or considering changing to a different vendor."
-- Egan van Doorn, Consultant OrangeValley & blogger Webanalisten.nl
"[The Web Analytics Report] is a thousand bucks that could save you tens of thousands of dollars worth of headaches down the road."
-- Eric T. Peterson, Author, Web Analytics Demystified and Web Site Measurement Hacks
""At its core the report successfully positions itself as the foundation source material for educating both stakeholders and decision makers. It arms them with good information and critical arguments to pass up and down the chain. This report should sit on any of the decision maker's desks as a reference and as proof of her due diligence.""
-- Michael Feuti, Web Analytics Association
"The Web Analytics Report delivers unmatched detail and candor about web measurement technologies -- it's an ideal companion for anyone looking to invest in these tools."
-- Erik Hartman, Consultant, Hartman Communicatie
"[The Web Analytics Report] does a fine job of walking the reader from having no analytics to evaluating, choosing and implementing the solution. This is not merely a technical description, but a description of how analytics can meet management objectives, relate to or be part of organizational units (marketing? IT? finance?) and how it can interact with the people who build and maintain the web site."
-- Nick Arnett, Director of Business Intelligence Services - Liveworld
"Although this tool lacks some of the
analysis flexibility that dedicated analytic
offerings provide (such as ad hoc
reporting), the analytics module could be
valuable in assessing how to deploy advertising
inventory and content based on site visitor
behavior. "
