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What others say about The Web Analytics Report 2008

"In my years of experiences I have seen several cases where a company invests in a tool without understanding fully what they are getting into in terms of functionality, support, Total Cost of Ownership (TCO), licensing agreements etc, this report will provide you the required information so that you can avoid those pitfalls and make a sound investment decision. The report will pay for itself on the very first day."
-- Anil Batra, Director, Analytics and Strategy - ZeroDash1

"[The Web Analytics Report] does a fine job of walking the reader from having no analytics to evaluating, choosing and implementing the solution. This is not merely a technical description, but a description of how analytics can meet management objectives, relate to or be part of organizational units (marketing? IT? finance?) and how it can interact with the people who build and maintain the web site."
-- Nick Arnett, Director of Business Intelligence Services - Liveworld

"[The Web Analytics Report] is a thousand bucks that could save you tens of thousands of dollars worth of headaches down the road."
-- Eric T. Peterson, Author, Web Analytics Demystified and Web Site Measurement Hacks

"Whether you are new to web analytics or a seasoned web analytics professional the Web Analytics Report will help you... You will find that you have more choice of tools (based on your business needs and budget) than you might think."
-- Anil Batra, Director, Analytics and Strategy - ZeroDash1

"The Web Analytics Report delivers unmatched detail and candor about web measurement technologies -- it's an ideal companion for anyone looking to invest in these tools."
-- Erik Hartman, Consultant, Hartman Communicatie

"You will find all you need to know about how to make the business case for web analytics, as well as the information you need in order to make an informed decision when selecting a vendor and solution. Helpful summaries tell you strengths as well as weaknesses for each solution, along with tips on how to successfully implement web analytics."
-- Lars Johansson, Web Analyst, Vattenfall, and Writer, webanalysts.info

"CMS Watch...has produced the most comprehensive and technically complete document covering specific web measurement technologies ever written."
-- Eric T. Peterson, Author, Web Analytics Demystified and Web Site Measurement Hacks

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The Web Analytics Report 2008 looks at... Reporting in Coremetrics

"Coremetrics' reports offer power and breadth for entry-level analysts, but potential challenges in customization and advanced metrics that might frustrate the more advanced customer."

More about The Web Analytics Report 2008

 

Find out how the tools really work. The Web Analytics Report will help your enterprise make informed analytics technology strategies and buying decisions.

• See a list of the 15 vendors covered
• Scan the table of contents (pdf)
• Review a free, 40-page sample excerpt
• Buy and read the report now

Published by the same trusted team that has been providing vendor-neutral technology evaluations for the past 7 years, the Report provides a comprehensive overview of Web Analytics solution providers and best practices. Released in January, 2008, the bulk of the report entails comparative evaluations of 15 Web Analytics solutions offerings.

How it will help you

The Web Analytics Report can help your team:

• Save time in the selection process
• Create an effective vendor shortlist
• Avoid selecting the wrong product
• Budget more accurately
• Avoid painful setbacks

What's inside

The 340-page report addresses several essential issues for an enterprise investigating Web Analytics solutions, including:

• Business-case analysis
• Detailed functional charts explaining essential Web Analytics features
• Implementation advice and best practices
• Head-to-head comparisons of the leading products, with detailed evaluation charts

Like other CMS Watch offerings, the Web Analytics does not rank "best" vendors, but instead details the strengths and weaknesses of the various players, identifies their suitability for different use cases, and isolates vendor tendencies that may influence longterm product roadmaps.

The report is ideal for those looking to develop a business-driven Web Analytics strategy, or who are considering selecting Web Analytics technology and require unbiased technical assessments, or who simply need a comprehensive guide to this complex landscape.

The Web Analytics Report was written by Phil Kemelor, a longtime analytics consultant and practitioner.

To buy this report

CMS Watch offers two tiers of licenses: "team-use" for up to 12 users within your organization, or a site license, which allows you to place the report on your Intranet.

Product Price Buy Web Analytics - Basic Edition Team Use (up to 12 people in your firm) $895.00 Site License (corporate intranet) $1,175.00 Web Analytics - Enterprise Edition Team Use (up to 12 people in your firm) $1,475.00 Site License (corporate intranet) $1,975.00

The Web Analytics Report 2008 comes in 2 Editions: a Basic Edition as well as an Enterprise Editions. A more detailed comparison of the 2 Web Analytics Report 2008 editions and licensing options (PDF) is available.

Our Reports FAQ answers general questions about CMS Watch reports.

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