Analytics Feature Articles
Article: Web Analytics 2008
Web Analytics Vendor Cross-Check H2/2008
It is all too easy to select web analytics vendors for your shortlist based on their supposed "leadership" status in the market -- status either conferred by analyst firms or assumed by the vendors themselves. However, CMS Watch analyst Theresa Regli argues that you need to look more closely at product and vendor alike -- and understand where both are headed -- to properly evaluate your longterm risks and opportunities in an evolving marketplace...
Read More
Article: Converging Content and Data
Love Your Local Data Warehouse Manager
Within most enterprises, the worlds of "data" and "content" remain far apart, despite recurring business needs to converge different types of information. Tony Byrne argues that data specialists have a lot to teach content specialists -- and vice-versa. The trick is finding common ground, allied interests, and a common vocabulary...
Read More
Article: 2008 Predictions
Twelve Predictions for 2008
It's that time of year again. The CMS Watch analyst team ponders what to expect next year, and offers 12 predictions that we think will shape content technologies in 2008 -- from Google to Microsoft, Web/Enterprise 2.0, Enterprise Search, Archiving, and more...
Read More
Article: Web Analytics Costs
Web Analytics Costs
How much should your web analytics effort cost? Contributing Analyst Phil Kemelor suggests that tabulating the expenses may not be as simple as it seems at first blush. But never fear, Phil offers a framework for calculating the total cost of ownership...
Read More
Article: Better Demos
Ten steps to a successful vendor demo
CMS Watch founder Tony Byrne breaks with tradition to offer some advice to
vendors pitching their software to prospective customers: You made it past the
proposal round -- now here's how to deliver a better customer demo. Better demos,
Tony argues, can help vendor and customer alike.
Read More
Article: Metrics
Build Analytics into Your CMS
Many CMS vendors build in useful, lightweight add-ons -- like collaboration, asset management, and search -- to their solutions when the alternative of integrating a 3rd-party solution proves too complex or costly. John Girard argues that likewise, website analytics should become part of your Web content management system as well...
Read More