Recent Analytics Trends
ROI calculations are a joke - 08-Feb-2010
Vendor Tip: perform some basic research before disqualifying prospects - 03-Feb-2010
Seeking UK/Europe Sales and Customer Supt Exec - 20-Jan-2010
How did our 2009 predictions fare? - 16-Dec-2009
2010 Content Technology Predictions - 15-Dec-2009
WebTrends 9 - Fall 09 release - 13-Dec-2009
So what is metadata, anyway? - 09-Dec-2009
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Analytics Feature Articles
Article: Data Ownership
Do You Really Own Your Web Analytics Data?
Your website analytics tool generates a lot of data. Phil Kemelor and Tony Byrne ask: who really owns all that rich data? As more customers turn to SaaS-based solutions the question becomes increasingly germane. Most web analytics customers just assume that they fully own their web analytics data and are just granting a limited license to the vendor to generate reports. Depending on what "full ownership" means to you, that may not be totally true...
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Article: Predictions 2009
Technology Predictions for 2009
CMS Watch's analyst team peers into 2009 and comes up with twelve predictions for buyers of content technologies. The economic downturn will surely have an impact, say the analysts, but a plethora of broader trends will surface as well, including some hesitation in the face of the next SharePoint, bad omens for Oracle, and perhaps even long-awaited consolidation in the Web CMS industry...
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